Pitmaster @A & O got their new product label by running a design contest:
Create the next product label for Angus & Oink
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Food & Drink
At Angus & Oink we are developing a range of sauces for food related to Barbeque techniques I've encountered through travels to different parts of the world. Right now we are focused on building a small range of sauces with real and deep flavours, colours and depth that reflect true passion for barbequed food. The range of sauces have a global flavor being from Argentina, Brazil, Chile, Trinidad, US and hopefully more to come from Africa, Asia and the Middle East. The bacvkbone of the company is high quality and sourced ingredients, no additives that are unnecessary. Also we cook with wood and charcoal. We have 6 sauces in all. The plan is to develop the branding and labelling for the sauces and then add a website, apparel and barbeques themselves. Perhaps then a restaurant or two... and BBQ themselves. I like industrial themes, old wooden butcher blocks and well used knives, butcher techniques and images. If you have seen the new Lurpak advert...in the UK. We are passionate about using real ingredients with no artificial sweeteners, gums, numbers or additives. We plan to develop our brand and through local sales evaluate the products through feedback. We have a logo designed already and we'd like to keep this actively involved. Its included in an attachment. Our tag line is Rub Me Smoke Me Sauce Me Eat Me. We like to eat meat, smoked for hours with good craft beer and the occasional bourbon. We'd like to keep an attitude or revolutionary, punk or rebellion...
What's your vision?
The range of sauces is as follows: BBQ "Pitboss Bar-B-Q" Original Barbeque Sauce, "Smoking butts & ribs". Barbeque sauce is a deep smoky flavoured sauce, not too sweet like most BBQ sauces. It has depth, smoke and tonnes of flavour. Rich treacle mixed with a variety of chillie peppers and spices to give a full rounded body. BBQ joints all over the southern USA attract us like Japanese tourists to a photo opportunity. Ingredients - Tomato, onion, garlic, peppers, vinegar, treacle, sugar, paprika, oregano, thyme, allspice, cumin, coriander, bay, seasoning. - Smokey Chipotle Chilli Sauce, "Phat taco" - "I like a phat taco before noon". Ideal with tacos, burritos and huevos rancheros. Smoked Chipotle sauce - lighter than the BBQ with added tomato and chipotle chillies, fresher sauce. Used on Tacos and for burritos. It has a spice to it but not overpowering. We used to get a similar sauce in border towns in Mexico with totopos, and taco. Ingredients -Onion, tomato, vinegar, sweet pepper, coriander, celery, garlic, honey, treacle,Olive Oil, chilli peppers, cumin, all spice, seasoning, Worcester sauce, bay Red Pepper Sauce, "Habasco" - "Sauce for the whole family", Red sauce - Several names suggested like Dakota Red, Red One or Habasco. This is a red sauce of old time BBQ, used to smother pulled pork or chopped pork, great with any sausage. It’s like a deeper Louisiana style sauce, peppered with red habaneros, deeply flavoured with herbs and spices, but simple enough to cut through the fat and add a vinegar heat to the meats. Ideal with sausage, slow cooked meats, pastrami and slaw. Ingredients - Sweet peppers, tomato puree,onion, garlic, chilli peppers, sugar, vinegar, paprika, celery salt, Seasoning, ketchup, Chimichurri, "El Gordito" (the little fat one), "Aca se come bien" (here, you eat well) and so true in Argentina and South America s a whole! Chimichurri sauce we encountered in Argentina & Uruguay with the most amazing steaks you will find on planet earth. No heat in this one but lots of herbs, garlic and acidity to cut through the meat. A gaucho steak master specialty. Argentines cook steak on a parilla grill fired by wood and cook both slowly and quickly grilled meat using the whole animal. Use liberally with grilled beef, sausage or lamb, also likes mushrooms. Ingredients - Vinegar, Parsley, garlic, olive oil, pepper, onion, oregano, seasoning. Chilean Pepper Sauce, "Mother in law's tongue", Bitter and Twisted Green sauce from Chile we call Mother-in-laws tongue. Olive oil, handfuls of green chillies, parsley and coriander give this hot sauce a fresh and zingy taste, hot, bitter and lashes out from the plate. Chilean hot sauce traditionally served as a meat or chicken accompaniment. Also amazing as a ceviche marinade or with any fish. <p class="MsoNormal" style="margin: 0in 0in 0pt; line-height: normal;"> Ingredients - Onions, vinegar, olive oil, coriander, parsley, garlic, chillies, seasoning, seasoning. West Indian Pepper Sauce, "Voodoo Mango" - Killa Sauce, Nuff Said”. West Indian Pepper sauce we met on travels through Trinidad's street food. Added mango for sweetness, added red and yellow Congo peppers for heat. A beautiful yellow colour with mustard and turmeric adding to the complexity and favour of this vibrant sauce. We had called this one Voodoo Chilli or Voodoo Mango. Excellent with tortilla chips, any grilled meat, rotis, doubles. Addictive! Ingredients - mango pulp, onions, garlic, chillies, ginger root, vinegar, turmeric, mustard, cumin, coriander powder, honey, seasoning We require the design of 110ml hexagonal jars labels which are three panelled (front middle) and two side panels.28mm per panel wide, maximum height 50mm. We also need top stickers with the company logo and the tag line incorporated. Angus & Oink. Rub Me, Smoke Me, Sauce Me, Eat Me. These should be 30mm diameter with a tail for tamper evidence of 40mm. I'd like to bring all the designs of the various sauces together into a range that is distinctive. Some of the art work we have had done is attached. Influences are Pitt Cue Co. BBQ Crossroads, Old pit boss's whose families have manned bbq pits for generations. We have Angus and Oink registered but also have PitBoss. Cooking on fire with wood and charcoal. Eating fresh fish in Chile/Peru and Trinidad with fresh zippy and hot sauces. Eating fresh tacos is Mexico with hot red fire sauce and smoky chipotle sauces at the road side. Cooking great steaks on parilla grills in Buenos Aries and the country side from old fruit wood fires with fresh herbs and home grown peppers.
I've attached some background imagery of bbqs and images if that helps. Were looking for an image that reflects the vibrant colours of the sauce range, the fresh ingredients, the depth of flavours beyond what is to be foud on most supermarket shelves. We are meat related, but sauces also work with cheese, beans, chips and dips. We're passionate about BBQ and have a BBQ in the garden that was specially built, weights 0.5 ton! We also have a smoke house and make sausages, blood sausage, smoked salmon etc - in thr future we may want to add the sausages to the product range - Black Pudding with Attitude and Elgin HotLinks are two of the range. For each sauce we will need to send you ingredients, allergens. We do not negotiate with E Numbers or Preservatives. Made in Scotland. Added some ai and eps files 7/11/13
Every design category has flexible pricing for all budgets. Product label starts at $299.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
Pitmaster @A & O collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
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And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
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