Doug @ Nookie got their new product label by running a design contest:
Create labels for a healthy chocolate bar company ~ Nookie
Check out Doug @ Nookie's Product label contest…
Food & Drink
COMPANY PROFILE: We are two brothers who sell healthy chocolate snack bars. Produced in London. Young, fun and cheeky. TARGET AUDIENCE: People who shop in Wholefoods, Planet Organic. They are willing to spend slightly more on a snack product because they understand the importance of good ingredients.
What's your vision?
A front and back label. FRONT: We have our brand logo designed already. We now need to incorporate it into a format for the product labels. We currently have three different flavours. 1) Chocolate Raisin & Hazelnut 2) Peanut Butter and Chocolate Chip 3) Almond Butter, Spirulina and Chocolate Chip. Ideally the front label will be have some variation in colour for each flavour - we envisage the logo changing colour for each flavour on a white or off white background. Or alternatively the background colour could change. Brands we admire are Bounce Balls and Primal Kitchen. Some examples are shown below. BACK: The back label will contain the nutritional information, barcode, address etc. It would be nice to fit with the front design but can generally be pretty simple - more informational. Size: The labels should be (L) 9cm x (W) 6cm - to fit on the packaging that we currently use.
Our tag line is NAUGHTY BUT NATURAL - we would like this aligned with the logo in someway. Having Facebook, Twitter and Instagram logos on the design would be a bonus. As we are trying to grow the social media following at the same time. The social media addresses are: facebook/rowebrostwitter @nookie_barinstagram @nookiebar Chocolate Hazlenut and Raisin Ingredients/Label: Organic Brown Rice Syrup, Gluten Free Oats, Raisins, Cocoa Mass, Cocoa Butter, Hazelnuts, Sunflower Seeds, Coconut Oil, Coconut Sugar, Cocoa Powder, Flax Seeds, Vanilla Extract, Organic Sea Salt. Contains: Hazelnuts May Contain: Peanuts, Almonds, Sesame Seeds --------//--------- Almond Butter, Spirulina & Chocolate Chips Ingredients: Organic Brown Rice Syrup, Gluten Free Oats, Raisins, Almonds, Sesame Seeds, Sunflower Seeds, Cocoa Mass, Cocoa Butter, Coconut Sugar, Coconut Oil, Flax Seeds, Rice Syrup Powder, Spirulina, Barley Grass, Wheatgrass, Vanilla Extract, Organic Sea Salt. Contains: Almonds, Hazelnuts, Sesame Seeds May Contain: Peanuts --------//--------- Organic Brown Rice Syrup, Gluten Free Oats, Peanuts, Dates, Coconut Sugar, Coconut Oil, Cocoa Mass, Cocoa Butter, Coconut Sugar, Sunflower Seeds, Sesame Seeds, Flax Seeds, Rice Syrup Powder, Vanilla Extract, Organic Sea Salt. Contains: Peanuts, Hazelnuts, Sesame Seeds May Contain: Almonds
Every design category has flexible pricing for all budgets. Product label starts at $299.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
Doug @ Nookie collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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