lindsay g got their new product label by running a design contest:
Create a new label for our natural tortillas
Check out lindsay g's Product label contest…
Food & Drink
We sell Organic and natural salsas, dips, and tortillas to grocery stores in the NW. We sell mainly to natural markets- like whole foods. We target a general audience of customers in those types of stores. We price our product at an affordable level, and we want to be the product people always have in the fridge.
What's your vision?
We need to redesign the labels for our corn and flour tortilla lines. We are going to change the name from the Carmen's brand to De Casa. I've attached an example of the old label as well as what our De Casa logo looks like. We would like to keep the label under 6" (probably closer to 4 or 5" and either round or rectangle) and no more than 4 colors. We want put the nutrition information on a separate label on the back of the package. The corn tortillas need to say "Organic" and have the USDA organic symbol. We really want to make sure the organic stands out. Both the flour and corn need to have "non-gmo" and "Keep refrigerated". The flour is not organic but needs "Aluminum free" and "No preservatives". I've attached examples of the 5 kinds of flour. I don't have examples of the corn, but they should be the same as the flour (only with organic on the label). There are two kinds: white corn and yellow corn.
We like clean and simple labels.. but not as simple as the current ones. Please feel free to be creative, but we don't want to overly confuse the customer with radically different labels.
Every design category has flexible pricing for all budgets. Product label starts at $299.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
lindsay g collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
Male and Female , Milleniums, United-States, middle to upper incomes.
16-30 (unisex) consumers with an active lifestyle. STATE is a premium product in the category but not more expensive tha
Urban/Sun-urban Disposable income Male, 28-45 years old Active lifestyle & Somewhat health-conscious Busy life/schedule