We are Nedelya – a cake company with more than 25 year’s experience and more than 33 patisserie shops in Bulgaria. We are the most well-known brand in Bulgaria for tasty and quality cakes. Nedelya is a premium brand (but not a luxurious one). We want to position Nedelya as an expert not only in cakes but in coffee, too. We give our customers a pleasurable experience and we can call us experts in the little moments. Since 2016 we have a house blend coffee which is selected by us and sold only in our patisserie shops. Now we would like to offer our customers to take this taste at their home, too. We will offer packaged coffee, whole beans, in packages of 200 gr.
Description of the product target audience
Our target are people from Sofia (the capital of Bulgaria), 25-45 years old, male and female, with medium and high income. They expect high-quality product with reasonable price. They come in our patisserie shops to enjoy a cup of coffee and a piece of cake - with friends, business meetings or just to spend some time alone.
We would like to have a circle sticker/label which we are going to place on the coffee packages from craft paper (they will be only craft paper, ignore the picture of the white package which is attached). I am attaching a mockup of the package. We plan to have one label on the front - with our logo, product name (arte blend), main information for the product and one label on the back - with producer info, barcode, producer`s logo (Dabov specialty coffee). We want the label to give our customers the feeling of a premium brand, quality coffee but not of a luxurious one which they cannot afford. We want to position Nedelya as an expert in coffee selection not only as a cake expert. We want the label to be visible (maybe mainly white or black), to give the feeling that it is a quality product, special selection. All the text should be in Cyrillic so you should choose font which are available in Cyrillic but it is ok if you make the visualization in English, only “Arte blend” should be in English in the original design.
For the front label we should have Неделя logo, Arte blend and the text (I will write the translation so you can understand what it means but inly the text in Cyrillic should be displayed):
тъмен шоколад и лешник (dark chocolate and hazelnut)
сладък мед (sweet honey)
цитрусови нотки (citrus)
Kремообразно тяло (cream body)
For the back label, please use the attached “Dabov specialty coffee” – I will provide better quality later, also I do not have the correct barcode, so please use one just to mark where it will be.
What to avoid
Too girlish designs, too retro vision. Our logo should be used without the subtitle "The cake company". Also the logo may remain orange or can be used in black or white. There is a port on the packages which should not be covered by the label (you can see it on the picture of a white package in the files).
The package is 16 cm wide and 23 cm high. Because of the port which shouldn’t be covered the label can be 10-11 cm diameter.