we'd like to design the first label of our range knowing that: our blond/lager beer will carry the green color, the pale ale an orange color, the dark a blue and the stout a black color.
the main character of our beer will be a goat (a male, quite evil, has to be black not a white goat). the idea is to depict him in different situations, but always in an humorous, ironic, black humour, dark or cynical humour (the contrary of the cute, funny type). the back label will tell the story and explain the situation in further details, always in that same humorous style.
for this first label, it makes reference to the birth of our range and brewery, but also more personally speaking to our new son's birth. the name of the beer is L'Augustin (name of our baby). we don't want the baby to have a face. We'd like the goat to do something bad to the baby, cradle, stroller etc.
We've yet imagined 3 scenaris:
1) a cradle, a mobile with angels on top of the cradle, the goat on top of it changing the angels for demons,
2) a cradle in the background, the goat in the foreground planting needles in a voodoo baby doll
3) a cradle or stroller, letting some heavy noise of baby crying out (no face/picturing of the baby), and the goat trying to chop the baby off with an axe, and throwing his pitchfork to him
These are 3 situations we've thought of, you're free to invent some more.
As we don't want a funny ah ah illustration, we'd like the design to be quite sharp, a bit aggressive, really suiting that cynical, black, ironic humour.
Text needed on the label:
(*)50cl or 75cl
(*)A consommer de préférence avant le: 13/06/2017
(*)Best before: 13/06/2017
(*) Alc. 7% Vol.
Brasserie artisanale Arnaud & Nelly, 1510 chemin de Monerone, 07610 LEMPS, FRANCE
Ingrédients: eau, malts d'orge, malts de froment, houblons, sucre, levures.
Ingredients: water, barley malts, wheat malts, hops, sugar, yeasts.
The text with (*) must read on the same visual plan (all on the front, or all on the back, or all on the left or right side of the label)
We'd rather avoid a special die-cut but if it really brings something special to the label, we'll go for it.
Neck label not compulsory, but good if it brings something special to the packaging.
We need a space for the barcode. 3,5cm x 1,7cm
Either a front + back label or just a wider front label
Size of the main label, within (these are the max height and width):
12cm high x 18cm wide for the 75cl
10cm high x 14cm wide for the 50cl
An extra space of few lines is needed, so we can write a story about the name of the beer and the mischief of the goat.