Holly is the best. Hands down. See my other reviews if any question. Thanks again for great design!!!
- Brock Richards
- Nick Pezzopane
We are just starting a winery and thought we'd try 99 Design for our wine label and lucky for us Nick submitted a totally classy, innovative design for our label. He captured what we're all about without knowing us from adam, just a small brief we left on 99 design and he knocked it out of the park with one label!!
From beginning to end of the contest he answered all our questions in lightning fast speed and we've now walked away with a beautiful wine label and are extremely happy about it. Thanks Nick! Paul & Sandi
I mostly loved that the designer stayed true to their style, with this they were able to knock it out of the park and nail it. Thanks olimpio you are a true to yourself designer.
How bryanp2 started their product label journey
Color choices reinforce the goodness in the jar. Changes the look of the product from monotone to mutli-dimensional.
Strong branding and instant recognition. Strong color choices. I think foil and metallic are great choices for ready-to-drink products.
Instant recognition of brand based on color choices and graphic style.
Unmistakable contents and the use of the can opener tab to reinforce the underlying graphic of the fish.
What colors do you want to see in your design?
Other color requirements
Since we are looking for one design to cover three flavors (lemon, lime, tangerine), color is a critical element for identifying the contents, but also to give the customer a visual choice as the products side next to each other on the shelf. Because we are using only fresh ingredients, I think that vibrancy is key to customer engagement.
What industry do you think your business is most related to?
A delicious hard lemonade made from citrus grown in Southern California with other natural ingredients. This adult beverage has been designed to taste less sugary than traditional lemonade, but instead focuses on the fresh fruit flavor.
Description of the product target audience
A 25 - 50 year old enjoying a summer day with friends and family. This product is ready to pour over ice or to mix with champagne or club soda.
We need a product label (back and front) that incorporates a strong graphic of bees. We would like to incorporate an "Easter Egg" into the graphic that includes the tag line "GT UR BZ N". This label needs to convey "a party in a bottle". The design will be used for three different flavors (lemon, lime, tangerine). The design will be the same for each label with changes in the colors and some descriptive words. the front label must include the Poffenberger Spirits logo, the Bzy Bees name, the flavor (Lemonade, Limeade, Tangerineade). By law, the front label must also include the following verbiage: 750 ML, Alc. 19% by Volume, Neutral Grain Spirits and Natural Flavors. See the photos of our other items below to see a picture of the bottle. Or you can review the bottle specs here: http://www.selective-line.com/product/atlanta/
What to avoid
Super fancy fonts. We only get a second for the product to register as a customer walks by.
I apologize for not being clearer in my earlier description in this brief. By "Easter Egg" I am referring to a surprise as in a video game. The tag line "GT UR BZ N" cannot be obvious to the casual observer. The federal government may look at this as a call to imbibe to much alcohol. This tag line could be hidden in the wings of a bee or the petals of a flower, or the background design. If a customer buys the bottle, takes it home, and looks at your fantastic design, they might see it and have a laugh. I hope this clears up the confusion that I caused.
Front Label - Maximum 6" tall - Maximum 3" wide Back label - Maximum 6" tall Maximum 2.5 inches wide