Xenia was very collaborative, innovative, and willing to make countless changes to the design. We give her very high marks for her excellent work. She was a pleasure to work with.
How mjg3337 started their product label journey
Who are you known as?
What industry do you think your business is most related to?
Food & Drink
Tell us a bit about who you are and the people you reach
I am launching a spirits brand. Vodka, Tequila and Rum. My target audience are males in their 30's and 40's.
What inspires you and how do you envision the design for your business?
The front of my bottle is going to be fairly transparent. The logo will be in front. I am looking for an illustrated design for the back of the bottle. The illustration will be in one color. The color will depend on what spirit is being sold. Blue for tequila, white for vodka and brown for rum. Any of these colors are fine.
The illustration is a play on the word drammer - dreamer.
The broad idea I am trying to convey is a man in his 30's 40's relaxing during a hike, looking at the clouds and seeing Drammer spirits in the clouds. I want abstract clouds near the top(back) of the bottle. A silhouette here and there of the bottle. In the middle (back) leave some space for me to say something about the spirit. At the bottom(back) I want a silhouette of a man, relaxing on his back looking at the sky. I don't want great detail in the man. Almost like a sketch in the same brushstroke as the clouds. In the background some pine trees and maybe some mountains. In his fingers he is holding a lit cigar. The cigar is the only deviation in color. It should be brown,grey, orange/red. This is what I have in mind but I am open to other ideas.
The figure is somewhat of an afterthought. I imagine him being around 1 1/2 inches long.
I plan on using the design for screen printing.
I want a contemporary design. Playful yet sophisticated. A more mature or adult illustration. I don't want a cartoon. Artsy comes to mind. I included some cloud ideas below. I like this style but am open to new ones.