willabb got their new product label by running a design contest:
Create a high end Manuka honey label for Honey Bee Hill Co
Check out willabb's Product label contest…
Food & Drink
The company is a new high end artisan honey sourcing supply from Australia. Aiming to capture part of the high end export market into Asia, particularly China, however the product needs to still maintain an Australian / Western identity and not looking to 'localise' the label. Wanting to position a high grade Manuka honey to have more a branding feel of a high end wine vs most honey Australian products which are geared to the happy family table spread variety.. Target consumers often digest the product in warm water daily for health reasons vs as a food spread on bread etc.
What's your vision?
Needing a high end looking label which is uncomplicated, clean, and helps signal the extremely high quality honey which is contained inside. Simplicity is good while maintaining an air of exclusivity. There are three sizes of jars which hold the honey (see attached) although only need to focus on the first two sizes. Wanting something which will work across the various sizes and demonstrate uniformity. Completely open to designers ideas but want to position the honey experience more line a fine Australian wine not table honey.
See first and second jar in the image for the type of container the honey will be sold in. Wooden gift boxes will be created later to present the jars and also sold as gift packs. Contents on the primary jar lable should include: - Honey Bee Hill Co - Hand Crafted Australian Manuka Honey - 400+ mg/kg* - 300g (first jar), 200g (second jar) Secondary label or side: - barcode (see attached example) - Nutritional Table (see attached example) - Ingredients: 100% Pure Australian Honey - www.honeybeehillco.com.au - “Collected from Australia’s pristine coastal forests, Honey Bee Hill Co’s scientifically tested high grade Manuka honey is hand crafted by expert apiarists to deliver an exceptional quality product” *denotes the amount of active natural anti bacterial ingredient methylglyoxal Want this product to look cool and desirable.
A$299 Bronze package
Every design category has flexible pricing for all budgets. Product label starts at $299.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
willabb collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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