There are 2 products - Calm Clarity and Evening Zen
Description of the product
The products are focused on improving the energy and brain clarity of people aged 40+. Calm Clarity is a morning formula which is a combination of B Vitamins and Supporting Natural Herbs that increase one's energy without caffeine jitters and will keep the clarity of mind throughout the day. It also helps to balance the cortisol effect that comes from increased stress which is a major health factor in people over the age of 40.
Evening Zen is a mixture of Vitamins and Herbs that is used at night to help someone unwind and improve the quality of one's sleep. Sleep is a major factor in the amount of energy and the clearness of mind that people have each day and as you get older, you have less uninterrupted sleep which affects your performance the next day.
Description of the product target audience
Health conscious, success driven men and women over the age of 40. They will be higher income families and will live in bigger cities in the United States. Some may be entrepreneurs which need great energy each day to ensure that their business succeeds.
We need a supplement label designed that can be used across the brand no matter the name of the product. This label needs to also exhibit the fact that the customer is buying a premium product. It needs to exemplify trust but also have something fun about it going along the theme of "Upbeat". Our logo represents a U and a P and has a meaning of boundless energy. We want our customers to live life and thrive. We will also need a 3d rendering of the final label on a box for our photography.
What to avoid
We don't want a cluttered supplement label. We will have badges on the side panels from the manufacturer so the front panel is really the most important thing. We have attached some photos of labels that we like below that we took at a local Whole Foods. You don't have to stick to these, but they do give a sense of premium product.
We have provided the die lines in the attached files