snackevolution got their new product label by running a design contest:
Create a Fun Label Design for an Up and Coming Health Food Product!
Check out snackevolution's Product label contest…
Food & Drink
Snack Evolution was founded by best friends, Marcella & Suzanne. Marcella is a Health Supportive Chef and Suzanne is an Alternative Medicine Doctor. We have an unquenchable passion for helping people live healthier lives so that they can reach their optimal level of health and well being. Oh, and we also love snacking too. Snack Evolution was created because we were tired of going to the grocery store in search of snacks and being disappointed with what we found. Don't get us wrong, we love kale chips and literally eat them everyday, but variety is the spice of life. So, we wanted to bring more spice into our lives so to speak, with snacks that are TRULY healthy, creative, and exciting for people on health conscious diets. We wanted to create products that we could feel good about recommending to our clients, patients, friends, and family. The products that we are focused on with this project (and so excited about) are called Evolved Spreadz. These are unique and revolutionary cashew based spreads in 3 different flavors, Pesto, Tangy Sundried Tomato, and Smokey Chipotle. People most drawn to these products are health conscious individuals who are looking for products that can act like a cheese or dip, but are free of dairy, soy, and gluten. These products are especially appealing to vegetarians, vegans, and people on raw food diets. Although initially health conscious people will be drawn to the products, the taste profiles allow them to cross over into other sectors of the population also attracting people who enjoy gourmet type foods. All of our products are gluten, dairy, soy, and GMO free. We strive to make great tasting products with as few ingredients as possible. Oh, and of course, you can pronounce all of the foods on our ingredient lists! These products will be sold at major grocery chains, local gourmet and health food stores, and farmer's markets.
What's your vision?
We are looking for someone to design fun labels for our Evolved Spreadz containers. We would like to see designs for all three of our flavors, Pesto, Tangy Sundried Tomato, and Smokey Chipotle. The vintage/retro style really appeals to us because that type of nostalgic look tends to convey brands to be wholesome and good for you. We love color, but in the retro palette. We will attach some pictures of styles we like so that you can get a sense of our taste. It is very important to us that the labels look fun and make the product appeal to consumers as exciting food to eat! Some information that we would like on the label includes: The "TM" symbol next to Evolved Spreadz (please only use Evolved Spreadz on the label and not Snack Evolution); "No Gluten, Dairy, Soy, GMO's" or "Free of Gluten, Dairy, Soy, GMO's"; "Vegan". It doesn't have to be the exact language as above, but should include that information. A possible label idea that we thought about was drawing an equation with a symbol for a doctor + a symbol for a chef=Evolved Spreadz. We are by NO means locked in to that design, but just thought we would throw that into the description here. Please do NOT show a picture of an ape evolving into a human. We're not fans of that typical evolution drawing. The packaging is an 8 oz. deli style container that is clear and round. We would like the top lid to have a label. The lid is 4 1/2" in diameter. We would also like there to be a label that wraps around the body of the container, which has a 13" circumference. It can be one continuous label (and doesn't have to cover the full circumference) or two separate labels. The one on the front would be for the consumer to easily identify the product by the front of the container, rather than having to look at the top of the container. Then, the other label on the back would contain the nutritional panel, ingredient list, and UPC code. If it was one continuous label, the UPC & Nutritional Panels, etc, need to wind up towards the back of the product. Please put generic nutritional labels, UPC codes, and leave room for the ingredient lists. In this area of the label, the following statements need to be included: "Contains tree nuts" , "Not pasteurized", and "Must be refrigerated". The designer who wins must be willing to go back and place the official nutritional panels, ingredient lists, and UPC codes on the final designs. The winning designer must also be willing to tweak the design before and after the competition, and in a timely manner. The owners of Snack Evolution also request that the winner be willing to sign a contract agreeing to give Snack Evolution, LLC complete ownership of these designs and should be open to work on future flavors and products we develop. We are looking to create a relationship with a designer that can be our "go to" person for future projects as well. We are hoping to launch three more Spreadz flavors in the near future. Lastly, we are very excited about this project and are thrilled to see the designs that get created! We are so grateful to those of you who submit entries and take the time to help us make our dreams a reality :) If you have any questions at all, please do not hesitate to contact us at firstname.lastname@example.org. Thank you!!!!!!!!!!
Regarding the attached pictures: The hummus containers are just to give you an idea of an 8 oz container and the front label style we described above. The 2nd image is to illustrate vintage/retro fonts we like. The 3rd image shows some vintage colors we really like...the pattern is cool too. The 4th & 5th images are to show the vintage label and colored ray combination look, which we think is neat. Hope these are helpful! Thank you!!
$499 Silver package
Every design category has flexible pricing for all budgets. Product label starts at $299.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
snackevolution collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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