e.austin.webb got their new product label by running a design contest:
Create a fresh product label for Pure Sky Farms
Check out e.austin.webb's Product label contest…
Other color requirements
RoBotany Logo o Font: ITC Avant Garde Gothic Std. o RGB Values Green: 147, 193, 58, A is 100 Gray: 81, 86, 71, A is 100 o Hex Values Green: 93C13A Gray: 515647 Pure Sky Farms Logo o Font: Effra o RGB Values Green: 123, 157, 63, A is 100 Gray: 87, 88, 85, A is 100 Blue: 8, 80, 138, A is 100 o Hex Values Green: 7B9D3F Gray: 575855 Blue: 084F8A
Brand name: Pure Sky Farms (Parent company: RoBotany Ltd.)
1) Cilantro 2) Baby Arugula
Description of the product
At Pure Sky Farms we grow perfectly pure produce and other vegetables. We grow our products in a controlled, indoor environment that simulates the perfect environment and growing conditions for every plant we grow 24 x 7 x 365, allowing for year-round production, same-day freshness, and a focus on optimizing for nutrients and taste. We grow our plants organically, herbicide, pesticide-free, and non-GMO, all while using 95%+ less water compared to traditional agriculture and avoiding harmful top soil degradation and runoff. We serve our product to our local city, communities, and neighborhoods. We currently grow leafy greens and herbs only. Our product line will diversify in the future. To note, we are a new company, so we do not yet have our organic and non-GMO certifications. Therefore, we cannot put those certifications on the label until we have obtained them in the future. The label should instill the following emotions and feelings in its target customer: -Fresh -Local -Healthy -Eco-friendly -Beyond organic -Perfect, pure -Grown purely
Description of the product target audience
Our target customers are people who want fresh, local food that is grown healthy and just down the street. Many of our initial customers shop at Whole Foods and Trader Joe's, so they prefer higher end, high quality produce that is fresh, healthy, and LOCAL (and environmentally friendly), which is exactly who we are! We also have higher end restaurant customers where our target customer is the chef, who wants the highest quality fresh, local food they can find and they want it consistently and reliably. We grow products for these chefs based on their needs and their menus.
Please see "Packaging Ideas-Reference" pdf file under Files for ideas on text placement, sizing, imagery. I don't necessarily like the designs in the file, just including for reference to jump start your designs. The label should instill the following emotions and feelings in its target customer: -Fresh -Local -Healthy -Eco-friendly -Beyond organic -Perfect, pure -Grown purely No need to worry about the back label. We will expand to more than arugula and cilantro in the very near future, so having a design file where the name of the produce itself can easily be changed, i.e. entry text in AI using a configured font, is ideal.
What to avoid
To note, we are a new company, so we do not yet have our organic and non-GMO certifications. Therefore, we cannot put those certifications on the label or say them in text until we have obtained the certifications in the future. Similarly, we cannot legally say "beyond organic." That is just a feeling the consumer should get because it is true - our products have many benefits beyond being organically grown.
[Cilantro clamshell: H:6.09 x L:3.25 x D:0.75 inches] [Arugula clamshell 9.25 x 7.75 x 3.31 inches]
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
e.austin.webb collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected 2 winners!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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