ahmad J got their new product label by running a design contest:
Create an eye catching label, for a Smoothie brand.
Check out ahmad J's Product label contest…
Food & Drink
We are a company based in the United Kingdom, we have developed a 100% pure fruit smoothie. We have two variations, Mangoes & Passion Fruits and Strawberries & Bananas. We do not add sugar, preservatives, additives, flavourings or colouring. Our Smoothies are 100% nothing but crushed fruit and juices. Our target audience is all age groups. Our main focus is to be stocked by coffee shops, supermarket, restaurants and service station.
What's your vision?
Create an eye catching label for a 100% pure fruit smoothie. We have created the layout for the information required on the label, the sizes. We are also putting our logo on the label, if you feel that the raised area in the middle of the label needs to be removed, then you're free to do this. You can place real fruit images or symbols etc. The description of the product for both labels is Strawberries & Bananas and Mangoes & Passion Fruits. You can also play with the idea of the label being transparent. Colour of the liquid if you was to go for transparent is dark red for the Strawberries & Bananas drink, with the Mangoes & Passion Fruits being a sunset yellow.
You are free to let your creativity out, be it change the label design altogether. However the label sizes will have to remain the same. Please find also the same product but in Tetra Prisma 250ml and 1 litre format, the design has to be the same in both formats PET and Tetra.
Every design category has flexible pricing for all budgets. Product label starts at $299.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
ahmad J collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
The contest start well very slow where I can say dead contest where in the first 2 days I didn't receive any design
from designers messages I understood that all want the contest to be blind so they can submit their design without competitors to see and copy
I agree with them on this request but it was too late where only 1 day left to have the final designs to select from
What went wrong is that designers didn't understand well what required and they revert late to ask for clarification, but I say who asked first had the good chance to work and submit exactly or close to what is required
I recommend that 99D do work on the blind contest to secure designers efforts as well to encourage more designers to participate and submit their work enough time to customer to comment and amend or correct when required.... this will make the contest life for designers as well customer to interfere with designers more and work all as one team to have the best out of all and speed the process to finish
it is good chance for all to meet in 99D but it should also have more privacy for both customer and designers where this the role of 99D to work hard to implement it ... after the contest is over no problem to show all designers work along with winner design so other customers can have also idea about the work and get encouraged to participate
thanks for reading and how to see these comments took place in near future
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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