fw2 got their new product label by running a design contest:
Create eye-catching label for exclusive nutrition supplements
Check out fw2's Product label contest…
Medical & Pharmaceutical
Dr. Wagner Life Products GmbH
Description of the product
High-end hyaluronic acid capsules (nutrition supplement) for men and women to promote joint and cartilage as well as skin and anti-aging. Developed by German doctor Dr.med. Matthias Wagner
Description of the product target audience
70% woman and 30% men, age between 25-75, middle-class up to high-class.
- Most important: since we mainly sell on AMAZON the label should be eye-catching even in the preview mode (small picture on result page showing different products). It should be thrilling and unconventional! - It should adress people (probably more women) that seek for beauty, exclusivity, quality, innovation. On the other hand the design should be not too minimalistic and cool but should have the EMOTION of beauty and wellness. - one of USPs is that we only use natural and vegan ingredients; this should be somehow transported as well - last but not least:all products are developed by the German doctor Dr. med. Matthias Wagner. The design can (just as an option) also include a photo or just his silhouette in black/white - bottle is WHITE, lid/cap is silver: so we like SILVER as colour also in the label design - PLEASE do not adapt your design to the logo (Activalue) since we may also redesign the log
What to avoid
Ordinary supplements design (everything centered, no design buth rather script elements)
see print data (current label)
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
fw2 collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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