johnleiper got their new product label by running a design contest:
Create an edgy east London pearly queen label design for our craft honey beer
Check out johnleiper's Product label contest…
Food & Drink
Honey beer. We keep our own bees in east London but also source honey from other urban bee keepers. We are branching out into honey beer which we would like to sell at markets, craft beer shops and pubs. Our honey bees are based in the east end of London. We want a punky, urban design. Inspiration includes pearly graphics from the artist pure evil.
What's your vision?
I would like to base the logo, which will feature on the front of our beer labels, to use the 'pearly king' art work by the artist ' Pure Evil' as inspiration. This should be for inspiration only but it conveys the key themes: young, loud, punky feel yet quite mature (target audience is beer drinkers in early 30s) at the same time conveying that this is honey beer and very much cemented in the east end pearly kings and queens imagery. Needs to be a pearly queen - which relates to queen honey bee. Key message is honey beer from east end of London. http://www.pureevilclothing.com/ Gender neutral with clear loud message. I like the contrast of old time black and white pearly kings and queens and vibrant punky colour. Not the most simple of logos but should not look too cluttered either. Was thinking of printing on clear/transparent label but open for your interpretation.
We need to meet all UK based legal requirements for selling this product, in terms of what we put on the label, so that it is possible to sell in shops. The label is for a standard 330ml brown beer bottle. I would like to know what format the output will be I.e. PDF? Also needs to be high detail resolution. We will be sending finished product to printers.
Every design category has flexible pricing for all budgets. Product label starts at $299.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
johnleiper collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
We sell to boutique-y wine stores in NYC as well as sell to some of the best restaurants in the country. This wine will
Male and females all ages, California and New York area
people who want a nosh for gifting and luxurious noshing indulgence
People who is health conscious and willing to pay for the higher price for medicinal benefit of manuka honey ,
Check out other food & drink design inspiration
We love talking design:
4 days ago | 23 min read