Primarily for 33cl bottles but to be used on taps, packaging, promo
The brand name “Rock” is to represent a solid, reliable product.
Beer varieties will be named;
Rock Steady – India Pale Ale
Rock Sharp - Pilsner
Rock Solid – Red Bitter
Rock Stout - Stout
This brand/brewery is based in Almancil, near Faro in a holiday area
of Algarve, Portugal.
The label should appeal to knowledgeable beer drinkers but also wine
drinkers who would like to try quality beers.
The label should:
* clearly define Rock as a Portuguese craft brewery
* be bright, light, MODERN and clean (no gothic dark labels)
important to raise interest of UK drinkers.
The label will be used primarily on 33cl sized brown or green beer
bottles. We may consider clear glass bottles.
Should project reliability, quality and the essence of craft beer;
high quality natural brewing, natural ingredients.
Possibly include influence of British owner/chief brewer.
Should be easy to adapt the colour ways or some elements to different
beer varieties (e.g. Steady, Solid, etc).
Should include the beer name/style; alcohol level and the words
(it means "Craft Beer"); the product origin ‘Almancil,
Portugal’and the ingredients list. (in Portuguese and English),
Volume 33cl, description of style…lightly malted ale with
distinctive Golding hops…., Government health warning.
Colour ways; my preference is bright clean modern labels and small use
the colour coral (not compulsory but thinking of using this colour on
Rock tees, caps etc)
Keywords: quality, modern, natural, Portuguese, bright, light