Rock CEO got their new product label by running a design contest:
Create compelling label and logo for new Portuguese craft brewery
Check out Rock CEO's Product label contest…
Food & Drink
Soon-to-be created small local craft brewery, part of a brew pub called Rock Garden. The name is associated with a beautiful outside area seating 250 people in a semi-tropical rock garden. The brewery will be open, on view as part of the gardens of the associated brewpub. The target audience is men and women from 22 onwards, mainly tourists and ex-pats but including locals who appreciate high quality beer and wine. Target audience mainly in Portugal where craft beer is in its infancy but also exports mainly to UK. Do not want to use garden theme as part of labelling. Need to ensure no association with Rock music.
What's your vision?
LABELLING. Primarily for 33cl bottles but to be used on taps, packaging, promo wear etc. The brand name “Rock” is to represent a solid, reliable product. Beer varieties will be named; Rock Steady – India Pale Ale Rock Sharp - Pilsner Rock Solid – Red Bitter Rock Stout - Stout This brand/brewery is based in Almancil, near Faro in a holiday area of Algarve, Portugal. The label should appeal to knowledgeable beer drinkers but also wine drinkers who would like to try quality beers. The label should: * clearly define Rock as a Portuguese craft brewery * be bright, light, MODERN and clean (no gothic dark labels) important to raise interest of UK drinkers. The label will be used primarily on 33cl sized brown or green beer bottles. We may consider clear glass bottles. Should project reliability, quality and the essence of craft beer; high quality natural brewing, natural ingredients. Possibly include influence of British owner/chief brewer. Should be easy to adapt the colour ways or some elements to different beer varieties (e.g. Steady, Solid, etc). Should include the beer name/style; alcohol level and the words "Cerveja Artesanal" (it means "Craft Beer"); the product origin ‘Almancil, Portugal’and the ingredients list. (in Portuguese and English), Volume 33cl, description of style…lightly malted ale with distinctive Golding hops…., Government health warning. Colour ways; my preference is bright clean modern labels and small use of the colour coral (not compulsory but thinking of using this colour on Rock tees, caps etc) Keywords: quality, modern, natural, Portuguese, bright, light
Logo Logo to be designed. Can be part of this project and should encapsulate all of the above and fit on signeage, letterheads, business cards, website, tap stickers, tee shirts, baseball caps etc.
Every design category has flexible pricing for all budgets. Product label starts at $299.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
Rock CEO collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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