We had many revisions and were able to communicate them and see then made without much delay. We also used Skype to communicate towards the end when very little changes were needed and it was easier to have a conversation. We will definitely do business again .
Great working with Gianni. And have received rave reviews about the package design for my product.
How kate gq started their product label journey
Who are you known as?
Motley Mustard Co.
What industry do you think your business is most related to?
Food & Drink
Tell us a bit about who you are and the people you reach
Brand new company producing small batch mustard made with local craft beer, hard cider or spirits (think bourbon). Also will be establishing relationships with local brewers to co-brand (say using a specific brewery's local craft beer to make the mustard).
Targeting those who love their craft beer, hard cider, spirits; those that appreciate specialty products and products that are crafted / artisinal
What inspires you and how do you envision the design for your business?
So will need a label that can support an additional logo (not mine), but logo may not be needed for every product. Would like my logo to be dominant / take up more space. Will need to identify type of mustard - by color maybe. Let's say for example - mustard made with hard cider has red color font, IPA beer brown, etc.
space for possible co-branding logo (but not on every label)
space for type of mustard (i.e. "crafted with hard cider")
Space for either a made up name for the mustard or name of beverage used to make mustard
space for net weight
space for words "batch # "
inspiration for company was the blackboard listing all craft beers on tap at a local bar
research done on what other mustard labels look like: lots of black, gold, tan, white, dark green - classic and sedate. I am NOT looking for this same look although I don't want to be too "out there" from the pack either. Would definitely like to stand out on the shelf, but have class too. Something modern and clean. Food colors preferable (in others words, no purple). Something that matches and goes along with the beer world would be great.
I have provided a sample logo here as a co-brand (see levante)
I can use a separate back label for my ingredients, nutrition, etc.
Front Label size will be 1.75" in height; 3" width
Jar is a 7.75 net weight straight sided jar. Lid will be gold lug lid.