reidw got their new product label by running a design contest:
Create a classy label design for Saxby's Soft Drinks
Check out reidw's Product label contest…
Food & Drink
Description of the product
Best tasting ginger beer in Australia. Loved by the older generation to drink straight and by the younger generation as a mixer.
Description of the product target audience
Target audience is 18-49, males and females, urban, middle-class to wealthy.
1. Size of label is 135mm x 65mm 2. Bottle is amber in colour 3. Must include Saxby’s logo 4. Flavour name is "Ginger Beer" 5. Ginger Beer should say “No artificial flavours or colours” 6. Must contain “Made in the Manning Valley, NSW since 1864” 7. Must contain “Small batch crafted over 30 days with real Australian ginger” or similar 8. Must contain pack size “375mL”
What to avoid
Avoid the colour of our closest competitor - mustard yellow
135mm wide x 65mm high. May be curved at the top.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
reidw collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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