pciotto got their new product label by running a design contest:
Create a catchy, shelf popping new label design for our HABARITA habanero craft cocktail (Spicy Margarita Mix)
Check out pciotto's Product label contest…
Food & Drink
HABARITA is a non-alcoholic craft Margarita Mix that can be used for other drinks as well. It is sweet, sour and a very spicy mix made with real lemon and lime juice combined with natural habanero, ginger and cilantro flavors. What makes HABARITA different from other spicy mixers is that its made from natural flavors and packs a serious amount of habanero pepper heat. Our target consumers are age 21-45, male and female, who enjoy medium to high spiciness in their foods. Our customers tend to be people who live active lifestyles and enjoy trying new flavors.
What's your vision?
Our design should reflect that HABARITA is a "PREMIUM" craft cocktail mix. From a positioning perspective it should be considered upscale, similar in position to non competitive brands like Crown Maple Syrup (https://www.crownmaple.com/crown-ma…aste-syrup) and Hudson Whiskey (http://hudsonwhiskey.com/whiskeys/baby-bourbon/) and upscale beverages like those. It should not look like those brands but it should retain the same level of “craft” and “premium” positioning. Our label must include our bull skull logo (file attached). The bull skull image can be enhanced or tweaked as long as the basic form, and design of the skull remains intact. The label needs to easily identify that the product is (PREMIUM HABANERO CRAFT MARGARITA COCKTAIL) along with the basic lemon / lime flavors contained in the mix. We need a label that appeals to both men and women. We know women drink more Margaritas then men, but we do not want to leave out men, who are also large drinkers. The label also needs to be scalable to eventually include other flavors like peach, strawberry and watermelon, for example, using our base HABARITA recipe (i.e. PEACH HABARITA). Feel free to include those other SKU designs to show the versatility of the label.
We are looking for something different and exciting that will pop off the shelf.
$1,199 Custom package
Every design category has flexible pricing for all budgets. Product label starts at $299.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
pciotto collaborated with designers to refine their ideas
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
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