Shaun Taylor got their new product label by running a design contest:
Create a bottle label for a premium drink mixer
Check out Shaun Taylor's Product label contest…
Food & Drink
We are a small, local producer of organic drink mixers and simple syrups. We source the bulk of our ingredients from local suppliers and farmers in the North Carolina area, and our business is predominantly local through specialty grocers. We enjoy relationships with a lot of local producers and consumers. Our mixes tend to cater to non-traditional flavors, for example ginger/lemon/habanero, peach/lime/grapefruit/Umeboshi, smoked Cheerwine/black walnut/orange, etc. We're a premium local brand, and our target audience is predominantly younger, has some disposable income, and enjoys eating/drinking/entertainment. We have a thriving local scene with folks who care about supporting businesses in their neighborhoods.
What's your vision?
We're looking to have labels designed for our drink mixer bottles. There are 8 bottles total -- we're not looking for 8 label designs, but we would like to see how minor changes can be made to the label to support multiple varieties. For example, different colors. We package in 8oz. amber Boston round bottles (see the attachment for what the bottle looks like). The ideal label dimensions to fit this size bottle are 2 5/8" high x 7 1/8" wide (2.625 inches x 7.125 inches). LABEL FRONT The front of the label must contain the product name and identity statement, as well as the weight. Sample product name: "The Glenwood" Identity statement: "Simple Syrup Drink Mixer" Weight: "8 FL OZ (237 ML)" RIGHT SIDE To the right of the front of the label, several items are required, including juice percentage, ingredients, allergy warning, and consumer statements. Juice percentage: "Contains 40% juice" The font size for this statement has to be at least as big as the largest font on the right side of the label. Ingredients: "Our elixirs contain the finest ingredients: Purified Water, Organic Cane Sugar, Organic Strawberries, Organic Pineapple, Organic Lemon Juice, Habanero Peppers, Mint." Allergy warning: "Contains: almonds." Consumer statements: "Settling is natural; shake well before drinking. Refrigerate after opening, and consume within 7 days." REST OF THE BOTTLE There are some other items (some required by regulation, and some we want) that should appear on the label, but there is more flexibility in their placement. These include: manufacturing address, UPC code, QR code, batch number, mixes with, instructions, marketing text. Manufacturing address: "Distributed by Oak City Elixirs 2908 Snapswell Street Raleigh, NC 27614" UPC code: self explanatory QR code: not sure if there's room for this, but it would be ideal. Mixes with: we'd like some kind of icon indicating what alcohol mixes best with the mixture. For this example mixer, vodka would be the primary and tequila would be the secondary alcohol. Batch number: we're required to write a batch number on each bottle. There should be some sort of callout where we can do this, and the callout should contain blank space for our writing, along with words to the effect "Best within 6 months of manufacture." There should also be some way to mark the month and year of manufacture -- we don't want to write the month and year, just tick a box or strikethrough a name, or something. Instructions: "For best results, stir with ice, strain, and garnish with mint." It would also be nice to have some kind of graphic describing mixing ingredients, e.g. "1 part mixer + 1 part alcohol + 1 part club soda." Marketing text: these aren't big bottles, but if we can put some marketing text on there, that would be awesome. Especially something that appeals to our local crowd. MISC Our logo should appear somewhere on the bottle, but it doesn't have to be the full logo. For example, you can remove the "badge" portion of it to make it fit better. Our web site address should appear somewhere on the label -- oakcityelixirs.com
Because we cater to the local crowd, we want the labels to represent that. We'll need to make edits to the file to represent the final ingredient list, juice percentage, etc., so final deliverables should be editable in Adobe Illustrator.
$799 Gold package
Every design category has flexible pricing for all budgets. Product label starts at $299.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
Shaun Taylor collaborated with designers to refine their ideas
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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