katrin.hammerschmidt got their new product label by running a design contest:
Create the bottle design for one of the most popular ciders in the future.
Check out katrin.hammerschmidt's Product label contest…
Food & Drink
Description of the product
Our hand-crafted cider is made with the famous apples of local farmers from lake of Constance. We use traditional but modernized techniques to create one of the best-tasting ciders of Germany. Our cider is very balanced, fruity yet slightly sour and sparkles like champagne.
Description of the product target audience
Our well balanced cider is a drink for everybody (20-50 yrs) looking for a refreshing drink during sunset/after work/rooftop - enjoying life.
A bottle label with great recognition value on which the company logo/lettering (Hammerschmidt) clearly stands out from the rest. In addition it should be clear that it is a cider made from apples. In addition we also need an idea about how to execute and show different types/flavors (e.g. apple + pear) on the label, easily visible for the consumer. If any symbols are being used, they should be abstract. Front side label content: Priority (most prominent to least prominent): 1) Company logo/lettering: Hammerschmidt 2) Product name: Bodensee Cider; flavor: "Sommer Apfel" (german for "summer apple") 3) "Prickelnd" (german for "sparkling") Rear side label content: Apfelperlwein mit Fruchtsaft (teilvergoren). Enthält Sulfite. Von Hand gekeltert und abgefüllt. Hergestellt durch traditionelle Flaschengärung mit Champagner-Hefe. Gekühlt genießen und nicht schütteln. Für einen klaren Cider, langsam einschenken und Hefesatz zurück lassen. Kühl & lichtgeschützt lagern. PFANDFLASCHE 330 ml; 4,75 %vol. (In handletter font): Jonas & Katrin Hammerschmidt Cider - diese gut.
What to avoid
Colors: Blue, Brown, not too many different colors
80 mm x 90 mm
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
katrin.hammerschmidt collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Amazing designer, she is going above and beyond and is helping with every thing and is making sure that everything is excellent with the design.
Will for sure use her again, and anyone that get a chance to work with her do it!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
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