ricky.cecire got their new product label by running a design contest:
Create bold new product label for Battlefield Ready
Check out ricky.cecire's Product label contest…
Food & Drink
battlefieldready.com.au - coming soon
Description of the product
Ghee made from Australian grass fed cultured butter.
Description of the product target audience
Target audience are males aged 25 - 40 who want to operate at peak performance levels.
Battlefield Ready is a company that supplies supplements and food products to enable people to operate at peak levels on the battlefield, whatever that battlefield might be. We need a label for our Grass Fed Ghee that is made from Australian cultured butter. The butter is made from grass fed dairy cows milk. Battlefield ready has a military edge. We are looking for a design that is modern, masculine and firm. The single rectangular label will wrap around the jar. The label needs to mention ‘Grass Fed Ghee’ and the fill weight (300g) on the front and have ‘Ingredients Cultured Butter (Cows Cream, Cultures)’, an Australian Nutrition Panel on the rear (see attached) and mention ‘For optimal result store below 5 degrees Celsius’. Ideally we would like a small Australia map icon with the words MADE IN AUSTRALIA.
What to avoid
The label will wrap around a 300ml squat clear glass jar with a black lid. Example here http://www.packmyproduct.com.au/300ml-round-squat-jar.html Label size to be rectangular height 37mm, length 230mm. Jar circumference is approx 285mm.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
ricky.cecire collaborated with designers to refine their ideas
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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