alan NS got their new product label by running a design contest:
Create Bold Design for wine in a can - Not your traditional wine design
Check out alan NS's Product label contest…
Food & Drink
August Wine Group
Description of the product
This is a wine in a can that stands out against the competition in quality and needs to stand out against the competition in package design. It will be in a 12oz can and we will only need a design for the front of the can.
Description of the product target audience
College educated, 60-40 male/women, urban, 21-39 year olds
We absolutely do not want any traditional wine icons (grapes, vines, wine stain, barrels etc...). This brand needs to be bold and very unwine like. In fact you should think you should consider the design almost more like a beer than a wine. The branding needs to be font driven but any cool modern designs are encouraged. The branding should be easily seen fron 4 feet away. The design can be any style. We want fun vibrant interesting modern styles. The greater the diversity of styles the better.
What to avoid
No traditional wine icons
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
alan NS collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
Higher end wine drinkers and members of our private wine company.
Our target audience are affluent 20-40 year olds who are avid coffee drinkers, in the US.
Adults (both genders) who are concerned about health. Location - mainly Europe, bigger cities where the risk of infectio
Millennial's and people within the 28-48 age market, mostly food oriented individuals who live urban cities. We are tryi