Create an authentic label for Pet SuperStars

PET SuperStars

Pet SuperStars sells products for pet, as shampoo, conditioner, fragance and soaps. The brand has as ambassador the famous plastic surgeon Dr. Robert Rey, also called Dr. Hollywood, which became known by the series "Doctor 90210". Known for being a symbol of aesthetics and beauty, we need packaging that is beautiful and authentic, to break to the pattern of products for pets. The figure of Dr. Rey has great appeal in Brazil, among the middle class, and especially among women. So we do not need packaging that look premium (or expensive), but which are highlighted on the shelf and reflect good taste.

We need a label to packaging that will be used in our line with shampoo, conditioner and perfume. This label must contain the following required items:
1- Our logo: a star inspired by the Walk of Fame star, where it is written Pet SuperStars and has a dog paw;
2- Signature BY DR. REY highlighted;
3. The photo or caricature of Dr. Rey highlighted (attached some options);
4. A seal of quality writing DR REY EXCLUSIVE FORMULA (example attached);
5. The name of BEVERLY HILLS line (small);
6- Space for text highlighting “Brilho SuperStar” and “Óleo de Argan” in front of the label, and texts about formula, method of use, precautions, company information, and bar code, and QR code on the back of the label.

Ps: We still have not prepared texts, so the spaces can be filled with random texts so we can approve the font style of the letters. The final text will be available for the winner of the contest so you can include it.

Not mandatory items:

- Images or caricatures of dogs are the designer's choice. We are sending some inspirations, photos of our pets are attached, could be placed on the back label.

Our products for home care will be made available on websites and on the shelves of pet stores, so we need to stand out. We want to be a reference in the Brazilian pet market, be synonymous of quality and
authenticity, and we believe in the talent of designers to develop packaging that reflects our passion for pets!

Note: We do not want our visual identity be similar to the Pet Look shampoo, this is an example of the format of our package.

We are attaching a sample layout showing the required elements, you are free to create using these items (just the dogs’ photos are not mandatory).

We are sending the technical layout of the shampoo 500mL.