DougDL got their new product label by running a design contest:
Craft Whiskey Company - needs WOW label for it's Experimental Collection
Check out DougDL's Product label contest…
Food & Drink
Brain Brew Custom Whisk(e)y
Don't Have one Yet
Brain Brew Very Small Batch Whiskey
Description of the product
It's a scientific spirit - created by replicating seasons of barrel aging. See attachment with details on what we do. This specific brand is our experimental collection that would only be available at the Distillery. They would be our "experiments" that we
Description of the product target audience
This is for craft whiskey companies who we will be licensing our technology to. They include two audiences: 1) The craft spirits maker (often a Millennial) and 2) The investors - often corporate types
The bottle label
375 ML bottle - Front label 9 cm wide by 9 or 10 cm tall, Back Label 7 cm wide by 9 or 10 cm tall
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
DougDL collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
Target: Primary shoppers for the household, Income Level: Non-specific, Male & Female,
Well briefed spice range label creation, possible follow up jobs, don't copy the style of the example in the briefing
Approx. 30-45 years old Australian Hipster, fairly masculine. Well educated, creative thinker. Great sense for detail, i
In general, we target cookie consumers from all demographics and socioeconomic backgrounds.
Our target audience is a health-conscious female, 30 years and above who is college educated with a comfortable amount o
anyone who enjoys craft soda.
young adults, baby boomers, anyone...who wants to give the wine to a loved one....middle/upper class...