Fort Hill Brewery got their new product label by running a design contest:
Craft brewery needs a distinctive label
Check out Fort Hill Brewery's Product label contest…
Food & Drink
Fort Hill Brewery is a craft brewery located in Easthampton, Massachusetts. We distribute our fresh, local ales and lagers throughout the state.
What's your vision?
We are looking for someone to design the 12 oz can label for our “Red Prince”, an amber lager. Our concept for the label is to have a skeleton prince (possibly with wings) sitting in a throne, holding a red flower (red prince is a type of flower). We want the label to give off a skull-and-crossbones vibe, without being scary, gross, or unappealing to customers. It doesn’t have to be too serious or dark; have fun with it. The flower should be the most beautiful part of the design; it does not have to look exactly like the actual red prince flower – feel free to be creative. We also want to incorporate our fort logo in a unique way. Color – we want to stay in the black, grey, white, and red color scheme. The can printer can only print 6 colors max on the can, so no more than 6 colors please. Black and white count as colors, as do different shades of the color. The can will be printed in spot color, so if you can work with spot colors, that would be ideal. CMYK is fine as well, the colors will just be converted later on. More info on graphic specs: http://cask-pull-zone.aownntlsyi.netdna-cdn.com/wp-content/uploads/Aluminum-Can-Specs-Template.pdf Important elements – aside from the main illustration, the can must feature several other elements. I’ve attached examples of our other labels to see how they have been incorporated, but feel free to be creative with text placement, etc.: • Red Prince • Fort Hill Brewery • Amber Lager • 12 FL OZ • 5.3% ABV • UPC Code (attached, ending in 236) – with an element of personalization if possible • “BREWED AND CANNED BY 1776 BREWING COMPANY, INC. 30 Fort Hill Road, Easthampton, MA 01027” • Lager Beer – this needs to be on the can for legal reasons, it doesn’t have to stand out • *GOVERNMENT WARNING:* (1) According to the Surgeon General, women should not drink alcoholic beverages during pregnancy because of the risk of birth defects. (2) Consumption of alcoholic beverages impairs your ability to drive a car or operate machinery, and may cause health problems. I have attached some examples of our current cans. We want this can to fit in with our current style, so please take that into consideration as you design. If you have any questions, please do not hesitate to reach out. Thank you!
Please try to avoid stock imagery, especially for central parts of the image (skeleton, throne, etc.).
$799 Gold package
Every design category has flexible pricing for all budgets. Product label starts at $299.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
Fort Hill Brewery collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
Our target audience is millennials (age range 21-36) seeking well-being and a healthy lifestyle. It will be consumed in
60% female, urban audience, millennial, hipster, health conscious folks. Age 25-45. Imagine the people you'd find in a h
Males (21-65), millenials in beach towns, bars across the USA and more
We'd like the bottle to appeal to a large demographic, from ages 20-60+, men and women.
21-45 year old male/female entry level wine drinkers it sells for 24 a bottle retail
College educated, 21-39, living in urban and suburban communities. Slightly more men than women