Fort Hill Brewery got their new product label by running a design contest:
Craft brewery needs a captivating can label
Check out Fort Hill Brewery's Product label contest…
Food & Drink
Fort Hill Brewery is a craft brewery located in Easthampton, Massachusetts. We distribute our fresh, local ales and lagers throughout the state.
What's your vision?
We are looking for a creative design for our Doppelbock 12 oz can label. Doppelbock is a style of lager associated with two rams (doppel means double). The concept is to have to rams facing off in the mountains, with one ram's back towards the viewer, as shown in the example. Our fort logo should be worked into the background. We are looking for someone to take the concept/draft design (see files) to the next level. The style of the current design feels a bit childish. We want to find something that fits in better with our current labels, and is more refined and edgy. For the colors, please try to stick with 4 colors only, 6 at the most. Black and white both count as colors. Cans cannot be printed with more than 6 colors, so please do not submit designs with more than that number. The label must feature: 1) Our logo and name: Fort Hill Brewery 2) Name of the beer: Doppelbock 3) "Lager Beer" (this text can be small, it is necessary for legal reasons) 4) ABV: 7.5% 5) GOVERNMENT WARNING: (1) According to the Surgeon General, women should not drink alcoholic beverages during pregnancy because of the risk of birth defects. (2) Consumption of alcoholic beverages impairs your ability to drive a car or operate machinery, and may cause health problems. 6) BREWED AND CANNED BY 1776 BREWING COMPANY, INC. 30 Fort Hill Road, Easthampton, MA 01027 7) UPC (I will attach, ending in 144) with some sort of customization. Check out the other can labels in the files for examples of UPC customization. 8) 12 FL OZ If you have any questions, please let me know. I look forward to seeing your work! Thank you, Kristen
$499 Silver package
Every design category has flexible pricing for all budgets. Product label starts at $299.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
Fort Hill Brewery collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
60% female, urban audience, millennial, hipster, health conscious folks. Age 25-45. Imagine the people you'd find in a h
Men and Women, Typically ages 25-50, people that want to increase energy and passion within their relationship.
We'd like the bottle to appeal to a large demographic, from ages 20-60+, men and women.
Ages 21-35 who want an alternative drink to beer. Location mostly LA and NY. Male and women consumers about 50/50 split.