felix oster got their new product label by running a design contest:
Craft beer label for new national craft beer brand
Check out felix oster's Product label contest…
Food & Drink
We produce high quality 100% handmade craft beer for beer enthusiasts.
What's your vision?
Fixed requirements: We need a label for 330ml bottles for our new high quality hand crafted beer. Format is 14.2cm width and 7.9cm height. Printing method will be color laser print - potentially professionalized later. Fixed content: Ingredient list; Alcohol content; Producer incl address; Volume; best before date. Logo has to be included, see attached. We are open for logo "adaptions" like color change, brightness, inversion, etc. We want a framework for the label where we can adjust different variants and alcohol contents ourselves as we only run small 70 Liter / 210 bottles batches. Look and feel: hand crafted, natural, professional and high quality, individual. Not too playful with a touch of timeless elegance, while it feels hand made but not too raw. A reference could be different single malt whisky designs from Scotland. The selection of ingredients plays the major role and this is what it differentiates our beer from the mainstream. Our ingredients are strictly natural and we add nothing artificial at all. This is why the logo and brand name highlights malt and hops. Target consumer would be someone who pays attention to flavor, not to price. He worships craftiness and regionality as you find in single malt whiskeys or high quality wine and their appeal. He behaves like a wine connaisseur who has deep knowledge about the product he's consuming.
Final format needs to be editable (see above)
Every design category has flexible pricing for all budgets. Product label starts at $299.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
felix oster collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
People interested in alternative medicine, natural products, holistic lifestyle - Female, 35, US, 45+/year
Please see the Brief attached
Adults 25+, Unisex The demographic is not particularly specific, it's a broad customer base.