Landskroner Bräu got their new product label by running a design contest:
Craft beer label for 330ml can - Brut IPA: fusion beer w/ champagne
Check out Landskroner Bräu's Product label contest…
Food & Drink
CÜPLIPA - EXTRA BRUT IPA
Description of the product
We're Landskroner Bräu, a small craft beer brewery from Switzerland. We launch a new product in April. It will be a fusion between a beer (more precise an IPA) and a champagne. The name CÜPLIPA comes from "Cüpli" which means champagne in Swiss german and "IPA" which stands for India Pale Ale. This beer will be extra brut (bone-dry) and will have a tremendous amount of hop flavour in it. It will be sold in 330ml Standard Cans for which we need a label.
Description of the product target audience
Any beer enthusiast. Gender: probably mostly men, but it should also attract women. Age: 25-55 income level: medium to high income
We want a unique label for a 330ml standard aluminium can. which first of all looks creative and elegant (there are no limits; drawing/art is welcome). Second, it should optically somehow represent the fusion between beer and champagne. Third, the label should attract attention. We don't want a standard label, we want something "out of the box". On one side there has to be some information: • Zutaten: Wasser, Gerstenmalz, Glucoamylase, Hopfen, Hefe • Hersteller: Landskroner Bräu GmbH, Flühstrasse 3, 4114 Hofstetten • Ungefiltertes Bier • 6.5 % Vol. • 330ml • Barcode (as uploaded) In addition, we will need to have a small space, where the product will be described (text will be brought to you later)
205 mm x 88 mm (width x hight) (all around label on a can)
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
Landskroner Bräu collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
Those looking to be at their peak performance and very interested in health and wellness with natural, health boosting i
Professionals aged 20-70 and into a “healthy and fit” lifestyle. People with dietary restrictions like diabetics and gl
middle to high income individuals (primarily middle). Price range per bottle: $18-$30. Age range: 26-40 year olds. New g