arno.sonderfeld got their new product label by running a design contest:
Craft Beer Label for 0,33 L CAN
Check out arno.sonderfeld's Product label contest…
Food & Drink
Description of the product
A traditional golden unfiltered beer specialty. Full taste with a subtle hop aroma. Ideal for enjoying in our beer garden. You can get a good overview about our bottle craft beer labels here https://www.instagram.com/ruesselsheimer_braeu/
Description of the product target audience
Our Beer ist a high quality beer and has nothing to do with the beers you can buy in supermarkets for low prices. So all beer lovers are the target group.
As cans are not yet so common in germany i guess customers will be a bit younger as with our bottled beer. As you can see in the uploaded files a picture of our Helles in the bottle which is very conservative. The caned version needs to be more attractive for the consumers aged 16 - 30 Also on the label we need following legal details: Helles Barcode ( will be submitted in the final stage ) Zutaten: Brauwasser, Gerstenmalz, Hopfen, Hefe 0,33l Rüsselsheimer Bräu GmbH | 65428 Rüsselsheim www.ruesselsheimer-braeu.de
Maximum label height: 84 mm Maximum label width: 204.20 mm
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
arno.sonderfeld collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
Create a product label for 100% natural, high quality activated charcoal used for wellness and detox
Predominantly female, but also male. Of every age, but especially between 18 and 40. Likes wellness and wellbeing. For w
Die Zielgruppe sind in der Regel Privatpersonen im gehobenen Segment: - Setzt sehr auf qualitativ hochwertige Produkte i
Our product is used by men, mostly from age 40 and older.
The main customer base is mostly female and over 40 years old.
> female 70% male 30% > 30-50 years > median net household income > pleasure-oriented
Männlich, von 30-60 Jahre mit höherem Einkommenslevel evtl. Biermischgetränke für die weibliche Zielgruppe geplant