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Food & Drink
Tucan cold brew coffee
drinktucan.com (not active yet)
TUCAN COLD BREW COFFEE
Description of the product
TUCAN Cold brew coffee is an startup RTD (Ready to drink) Cold Brew coffee brand based out of Miami, Florida, USA. TUCAN is the Spanish spelling of TOUCAN, the beautiful rainforest bird described here: https://en.wikipedia.org/wiki/Toucan
Our four delicious varieties are handcrafted in small batches in Miami, using single origin, sustainably sourced, Rainforest-Alliance certified organic coffee from Colombia. The quality of our ingredients, the implicit promise of a sweet, smooth refreshing coffee, and the elegant yet colorful presence will make the packaging stand out in a crowded marketplace.
Description of the product target audience
Coffee consumers in general, Adults 18-54 primarily, living in the USA, who want convenience and on-the go availability of a high quality coffee beverage, marketed as a socially responsible, ethically sourced yet economical refreshment.
I would like to have a rectangular plastic label designed for a 10 oz (300ml) square plastic bottle, easily modifiable to accommodate four varieties of flavors distinguished by colors and subtitles. Tentatively the four names for the varieties are "the PURIST", "the REGULAR", Mexican style and Performance (Just need to work on one right now but just in case you'd like to consider the four flavor expansion from the get go).
The label should incorporate elements of the "MOLAS" (More information about the molas here: https://en.wikipedia.org/wiki/Mola_(art_form))
that's going to be the distinctive feature of the product, something that acknowledges the Colombian roots of the ingredients and the product. Mind you, it's important to us that it captures the beauty of the molas, without losing a touch of elegance to the package, we don't want it to be overly colorful throughout, unless it's done with balance so the product doesn't become an eyesore on the cold brew coffee shelf.
The label's front should account for name of the product, mola elements/inspiration incorporated on the design, the name of the variety, a small text (two or three lines) below the flavor describing the flavor, space on the bottom for the USDA certified organic, Rainforest alliance, and content weight. On the sides/back, we need to incorporate the nutrition facts label (Added a mockup to the files below), a side panel for the history of the company, headed by the title "the end of bitterness" and then a paragraph explaining how our cold brew achieved that "end of bitterness" goal. also on the back, we need an ingredients list (never more than five ingredients per coffee), a small two line area for our company name, place of origin and copyright.
What to avoid
Let's keep it modern, clean looking, desirable, colorful enough so it stands out, yet elegant and clean. please feel free to propose ideas for the use of the toucan bird, toucan font/lock up, as we are still developing the logo, so any ideas on how to best transmit the idea of the brand are always welcomed. Thanks!