t_urazbayev got their new product label by running a design contest:
COGNAC LABEL! YOU CAN DO IT!
Check out t_urazbayev's Product label contest…
Food & Drink
JSC GOLD PRODUCT
Description of the product
1. Cognac - high quality, taste predominates over competitors in the specified price category. Our company owns the largest vineyard areas in Kazakhstan, thanks to this we can produce a quality product and are the best producers of cognac.
Description of the product target audience
Men and women, 21+, income: middle, working class (analogy to Toyota Camry, KIA, Hyundai). Psychic portrait: A person uses cognac to relieve fatigue, malaise and improve his mood in the company and at holidays or at traditional holidays.
The lineup consists of 2 SKU ө cognac 3 * and 5 *. The label should be in the shape of the selected bottle (standard cognac bottle “pomegranate”), colorless glass (example cognac Kazakhstan, Bacchus company). There should be continuity to the labels of competitors (Bacchus, Legends of Armenia). The label should be bright, eye-catching, working for an impulse buyer.
What to avoid
Prohibited or extremely undesirable elements, tricks, information etc.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
t_urazbayev collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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