Matt Ohms got their new product label by running a design contest:
Coffee Package Label for a New and Exciting Brand
Check out Matt Ohms's Product label contest…
Food & Drink
Other color requirements
Design in RGB
Hunting Grounds Coffee
Description of the product
This product will be packaged coffee grounds, that will give a great caffeine kick to get out of bed in the morning, and into your hunting grounds, hence the name of the coffee brand. The coffee will be packaged in the highest grade pre-formed foil bags.
Description of the product target audience
Our target audience is people who hunt, whether it be large or small game. The age group will be 25-65, location USA, with a moderate income level.
There will be two color labels, front and back (same size). Minimum 300 DPI Color: RGB Provide files in Vector PDF, High Resolution JPEG, and source file from whichever software you use. The coffee foil packaging will be a brown or tan color. The theme of the design should be hunting. On the front label I vision a silhouette of a whitetail buck and some geese or ducks, with old fashioned fonts, but you do not have to design based on this. Feel free to use your own creativity given the audience (hunters) and product (coffee). The front label must include Brand name: "Hunting Grounds Coffee" Type of coffee" "Medium Roast" Weight and contents at very bottom of front label "12 OZ (340g) COFFEE" (Note that I will be offering three different coffees in the future, a light roast, medium roast, and dark roast. If you can design the label so that it is easily changed between the three variations, that would be great. Or if you want to design three different front labels, one for each coffee type, that is up to you.) The rear label must include this text: OUR STORY Hunting Grounds Coffee is by hunters, for hunters. Hunting Grounds Coffee was created so we could give back to the hunting community. A portion of the proceeds from every bag of coffee sold goes towards preserving public hunting grounds across the United States. Public hunting land is disappearing at an alarming rate throughout the nation, allowing fewer and fewer of our younger generations the opportunity to learn and enjoy such a tradition. Join us in the pursuit of protecting our hunting heritage and enjoy a great cup of coffee! BREWING For best results make sure your coffee maker is clean and use filtered cold water. Use 2 level tablespoons for every 6 oz of water. Adjust to taste. STORAGE Fold the top down and force air out. Use sticker or clip to hold bag shut. Store in a cool dry place. SATISFACTION GUARANTEED Hunting Grounds only uses 100% Arabica beans. If you are not completely satisfied please contact us at HuntingGroundsCoffee.com. Hunting Grounds Coffee 542 West Madison Street, Gibsonburg, Ohio 43431 Huntinggroundscoffee.com
There will be a front and back label. The labels will be a final size of 2.75 inches wide by 4 inches tall after printing. The label printer will need a 1/8" bleed for printing purposes, so your final design must be 3 inches wide by 4.25 inches tall. (1/8" will be cut off around the entire edge of the label during printing)
Every design category has flexible pricing for all budgets. Product label starts at $299.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
Matt Ohms collaborated with designers to refine their ideas
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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