jkoolz got their new product label by running a design contest:
Coffee Company 12oz bottle label re-design. Fresh NEW look WANTED!
Check out jkoolz's Product label contest…
Food & Drink
We are a coffee and nutrition company. We provide a variety of coffee based products designed for individuals looking to improve their health and performance.
What's your vision?
We are looking for a re-design of a current product label. 1) The label is for a 12 oz bottle of cold brew coffee. 2) The center panel is the biggest concern as it gets the most buyer attention. 3) We already have a general design and branding style for this product and our other products 4) We would like some fresh eyes and creativity on the brand so that the "cold brew coffee" label better serves the product and has GREATER SHELF APPEAL. 5) We have a brand logo that consists of two parts, the company name ULTRAMANA with the unique font and lines through the letters. The branding also includes a logo which is our "Ultra-guy holding a coffee mug". 6) We do NOT want the logos to dominate the design as much, but we don't want to lose the opportunity to establish our branding on the label. 7) We have noticed that the Ultra-guy looks best at a moderate size, but does not work as well when he is small. 8) We were hoping to make it more clear to the buyer what they are purchasing and less about the logo/branding, but we still want to develop brand credibility and brand recognition. Dumb it down so it is more obvious to the buyer what product they are looking at, but still keep the design professional and recognizable. 9) Coffee and Cold Brew Coffee is trendy and carries a bit of a cult following so establishing a label that makes it "cool" or "fun" to choose our brand is also a goal.
A) The purple and gold is a defining color combination of our brand. We want to try and keep a PURPLE and GOLD theme if possible. B) We also what to make it noticeable that the product comes from Hawaii by using the islands in the background or well positioned text that explains the product is made in Hawaii. C) In the future we want to offer different blends and varieties of our cold brew coffee which is one of the reason we want to re-design the label. A design which could allow for simple changes, such as a slight label color change, or a noticeable text variation to the blend description, to separate the multiple varieties apart from each other would be something to consider. However, if we do offer different varieties with slightly different labels we don't want to completely abandon the purple/gold colors on these alternate labels since this is a core part of our brand. D) We have some general ideas of how we might consider meeting these goals, but would rather not steer designers down a direction we have already considered when a new creative touch is what we are hoping to get from this 99designs project. E) We have included the current design being used on our bottle as the first file posted (the slanted 72 hour icy stamp in the top left and the words "cold brew coffee" on the bottom) as well as many of the recent drafts we have considered. The attached .PSD file should contain layers for many of the recent drafts we posted. F) None of the new drafts are really what we want, but it at least gives you an idea of what direction we have ALREADY tried. G) REMINDER: The ability to have different labels for different varieties of the cold brew would be great, but without going far away from the purple/gold theme which is a noticeable part of our brand.
$449 Custom package
Every design category has flexible pricing for all budgets. Product label starts at $299.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
jkoolz collaborated with designers to refine their ideas
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
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