briank6 got their new product label by running a design contest:
Coffee Bag Label for Midwestern Hometown Coffee Company
Check out briank6's Product label contest…
Food & Drink
The Libertyville Coffee Company
Description of the product
We’re like the old-time milk man, just with coffee. We deliver fresh-roasted coffee in the early morning hours to people’s homes. Locally roasted, delivered by neighbors.
Description of the product target audience
Product will be hand delivered by only to residents of one town- Libertyville, IL. This is a midwestern US town that is fairly wealthy the celebrates its modern restaurants and roots in the mid-19th century. Consumer will be upper-middle class, 30-60 years old, almost certainly working from home full time during COVID. https://en.wikipedia.org/wiki/Libertyville,_Illinois
Looking for a bag label (3"x5" and 4"x6") that incorporates readily recognizable imagery from the town in a way that honors heritage while still looking trendy. The coffee will come in the following variations, which need to be described on label: - Name of type of coffee will vary, max 20 characters - Whole bean or ground - Weight of coffee: 12 ounces or 2 pounds The following files are attached: - Logo (not married to it but it has the look and feel I'd like) - "Liberty Walk": an image of a local alleyway that could be used in the design - "Document.jpg": an image of the main street of the town that could be used in design. Labels will be placed on matte black bags. Labels can utilize full color.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
briank6 collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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