a. Creation of brand identity for 2 products, connected between each other
2. Strategic goal.
a. Create an easy recognizable and modern brand identity for 2 brands in related product
categories( chicken meat and eggs), which include:
ii. Color scheme
3. Information about the brand/product.
a. Category: chicken meat; eggs.
b. Price: average & lower than average
c. Sales region: Eastern Europe
d. Awareness level: New brands launch
e. Product’s competitive advantage: modern design; affordable price
f. Naming: «Кокоша» - for chicken meat( Letter «ш» in this word must be stylized like a chicken’s paw);
«Кокошко» - for eggs( letters «o» in this word must be stylized like an egg, «кОкОшкО». These names are almost the same and mead chicken sound, may be young and funny chicken same time. Attached names in graphic image, but feel free to use any other font you think suitable for brand.
4. Target audience
a. Male/Female 18-54 from Eastern Europe with average/lower than average income.
Lives a family life, cares about his/her family. Affected by the bad financial situation in
the country. Switches from expensive to less expensive products with modern design.
a. Brand identity of 2 products must be linked between each other. Both are natural,
healthy and fresh products for whole family.