boutiquecheese got their new product label by running a design contest:
NEW Cheddar Cheese Spread
Check out boutiquecheese's Product label contest…
Food & Drink
Cheddar Cheese Spread
Description of the product
We are a cheese company, we produce a whole range of high quality English cheeses. (See attached images) Our spread is a delicious, creamy, REAL ENGLISH cheddar cheese spread. Our spread appeals to the whole family.
Description of the product target audience
Everyone everywhere. It is a very universal product, and will be very cheap - although we want to make sure that we attract the middle class too. This will be on sale in the UK and USA
The pot we will be using has a round label on the top and a label that goes around the side of the pot. We would like the label on the top to be more attractive than informative, with details of the product on the side of the tub. The full nutritional info/table can go on the bottom of the tub. A nice graphic on the top label, with company logo and some nice line design, with matching style for the side label. All basic food info for side label: barcode, weight, basic nutritional graphic (detailed will go on bottom), ingredients, small blurb about the product, country of origin. Also, smaller but matching graphic to top. Please see the attached image of the Old Amsterdam Creme for idea on imagery and placement. This is also the same pot we will be using, and is also the design inspiration we would like you to follow. If you can bring out the high quality of the product, and the great English countryside where the cheese comes from (no flags please!!!) Ideally we would want the .psd file, so we don't have to bother you with all the small changes - we could just get the basic graphic from you and then make all the adjustments ourselves.
Top Label is round with diameter of 71mm Side label is 276mmX41mm
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
boutiquecheese collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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