How wineappplay started their product label journey
Who are you known as?
What industry do you think your business is most related to?
Food & Drink
Tell us a bit about who you are and the people you reach
WineAppPlay is a free wine tasting game. Played on Apple or Android. Questions relating to taste, aroma etc are scored with a universal leaderboard. Wine experiences are shared via social media. The game includes free wine tasting game, free wine tasting tips, free wine dictionary, free virtual cellar, free food pairings and purchase of wine specials. The player scans the QR code to play the game. Only award winning wines are played.
What inspires you and how do you envision the design for your business?
Target Demographic: 20 plus gender neutral, introducing people to wine. Design a label wrap around front and back for a 750ml bottle of wine. The label will be on a plastic heat sleeve overing 750ml bottle from top of base to the beginning of the neck of the bottle. Label will be used to package red and white wine. Somewhere on label get the message across to signify gold, silver, bronze award winning wine without displaying graphic of gold, silver, bronze medal. Needs to be eye catching on the shelf. Label visually appealing, different, strong brand identification.
QR code Bar code Scan QR code to download free app.
The following to be displayed with a distinct contrast to the background.
Brand Name: WineAppPlay, Alma Ave, Fishermans Paradise, NSW 2539
Product of Australia
750ml (min. height 3.3mm at least 2mm from top and bottom and at least 2mm any direction from any graphics or writing.)
Really want it to stand out on the shelf even thinking of fluro orange and a watermark of outline of wine glass and words WineAppPlay. Open to all unusual ideas.