Please avoid using any metallic type colours as it will cost more to print.
Attachement 1- These are the main templates we will be using for our brand, the colour is non specific but we will want it to be bold and easily recognisable on the and packaging.
Attachment 2 - (YOU COLLAGEN) We like this style of bottle because it has a high quality look, good shelf presence whilst also injecting a bold colour into the mix. However, it is very feminine and doesn't appeal to our audience. It also gives little indication on flavour for quick choosing behaviour. Nor does it really give you any idea about it being a drink, or what benefits you get.
Attachment 3 - (FUELOSOPHY) We will most probably using a similar style of bottle to the one pictured. The packaging clearly and attractively conveys the product inside the bottle in an appealing way.It is instantly recognisable- but lacks branding. We want to appeal to an audience who value 'natural, healthy' eating so there are themes/messages here we would wish to replicate.
Attachment 4 - (UPBEAT) This is a product in the UK we are most closely benchmarking and in competition with. It has an ambiguous gender style and design to appeal to healthy eaters/snackers as well as general public and fitness enthusiasts alike. It has a template that is editable based on variance in flavour. However, the character on the front is too large which competes for space, meaning fruit pictures and key marketing messages are lost. We do however like the fun, playful style of the design.
Attachment 5 - Similar advantages/disadvantages to attachment 3
Attachment 6 - (POWERFUL YOGHURT) We like the simple bold design of this brand, it has class and clear messages of the benefits of the product inside. The product looks a high quality, However it does apply to only gym and fitness enthusiasts.
Attachment 7 - (WHITE) This is the only brand featured that actually uses the same protein source as we plan to (egg white). It perfectly shows some fruit picture, benefits as well as bold branding with contrasting colours. A disadvantage is that it is heavily aimed at 'muscle building' and strength purposes, rather than general wellbeing and nutrition.