How Cerveza Urbana started their product label journey
Who are you known as?
What industry do you think your business is most related to?
Food & Drink
Tell us a bit about who you are and the people you reach
We are a Microbrewery located in Mexicali, Mexico. Our proximity to the craft beer mecca that is San Diego, California has spawned our very own craft beer revolution across the border. Our target audience is men and women 18+ (legal drinking age in mexico).
What inspires you and how do you envision the design for your business?
We need labels for our 12oz beer bottles. Attached is a local artist's rendition of a hop (girl) we have been using in our beer labels, you can use it if you like or leave it out, don't want to limit creativity. We would like to communicate the Craft element in craft beer. Our city is in a desert and it gets hot in the summer (120F) so our labels should use fresh colors (cold, refreshing, etc). Our styles are Blonde Ale, IPA, Session IPA, and Brown Ale. The shape of the label is no problem, can be rectangular or custom shaped. Will attache the text that the label should contain (in spanish) like the beer description, government label requirements, bar code space and alcohol content.
We think that using the same theme between all four labels is a good idea, although we'd like something more than just the color to change between labels. So, maybe we could design the Blonde Ale as the first of four labels and work from there. Thank you!!
PS: Examples of labels we like include: Ballast Point, Rogue, Firestone Walker's white lables, 21st Amendment Brewery, Anchor Steam,