alexe0 got their new product label by running a design contest:
Check out alexe0's Product label contest…
Food & Drink
Description of the product
CUE launched as a THC Cannabis Beverage: enjoycue.com. We are now in the process of entering the CBD market and want to re-brand our packaging / marketing for CBD consumers. The main consumer difference is the functional need: THC = Get High / CBD = Get Relief. As such, we'd like to move away from the fun / playful approach of the current packaging and have a more mature / serious positioning for the CBD Consumer. The new beverage will have the same bottle size (2oz) and offer 15mg of Broad Spectrum Hemp CBD per bottle. What makes us unique is our patented process of formulating the CBD into liquid form. Although this might sound easy, it is a difficult process and we have clinical trails showing how our patented process offers higher bio-availability levels and greater stability to ensure consumers get the full benefits of CBD. In short, consumers can trust that CUE delivers results. We will launch with four flavors, so packaging needs to easily extend to multiple flavors and communicate one brand image. The flavors / key ingredients for each is as follows and will have our tag line "It's Your Turn" .... to RISE / to RELAX / to SLEEP / to RECOVER: 1.) RISE: Designed for a boost of energy with CBD, Yerba Mate, Green Bean Coffee, Ginger, and Lemon. 2.) RELAX: Helps you be calm with CBD, Turmeric, L-Theanine, Tulsi, Black Pepper, and Ginger. 3.) SLEEP: For a good night sleep with CBD, Melatonin, Chamomile, Lemon, and Honey. 4.) RECOVER: For post workouts, formulation is not final.
Description of the product target audience
Age = 30-45 yr old Gender = 60/40 skewed towards men Income = +$85,000
This project is to design the front of pack only. Although we will have four flavors (listed above), this project is for one: RISE. Additionally, we have two logo options, please choose the one you personally feel will work best. I've provide a 3D Render of the current packaging for sizing / editing purposes. HOWEVER, please don't use all the elements in the current design since most a specific for the THC market (i.e. the warning sign). There are ONLY three key elements which must appear on the front of pack: 1.) Logo (either option), the "Powered By IQ" doesn't need to be included. 2.) The message "15MG Broad Spectrum Hemp CBD" 3.) Our tag "It's Your Turn to RISE" to indicate the flavor. This can appear anywhere on the label, it does NOT have to be under the logo. Feel free to include additional elements you feel are necessary to achieve our serious / mature positioning for CBD Consumers. This may include showing the ingredients (written or pictures), unique background designs (example: tribecbd.com), or playing with the colors (even changing the logo color). We are open to any and all suggestions.
What to avoid
Although this is for a CBD Beverage, we want to avoid the traditional hemp elements such as the hemp leaf. Designs should focus on modern vs hemp based positioning.
Provided in the attached file: CUE - Energy-Proof
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
alexe0 collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
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