Candy for a Cause - Design the label for a brand new Candy Company that fights Child Hunger

Yin & Yang Snacks

Sweet & Sour Candy

The company/brand is "Yin & Yang Snacks". The reason for the name is because Yin & Yang are opposite contrasting, yet attractive forces. This product will be a sweet and sour combination. We will be selling sweet candy in one jar, and sour in the other (opposite, Yin & Yang). We will also be donating a portion of every sale to "No Kid Hungry" to help fund this great charity that provides hungry kids with meals (while enjoying Candy, you also donate to a worthy cause that fights hunger - Yin & Yang, opposite.).

We don't have specifics other than that it leans Female, 35-55 who have a higher income. They work and are generally more stressed form their work and like to relax by enjoying Candy. These are likely to be Moms who are still married, upper middle class.

I will be selling sweet and sour assorted branded candies in jars, one jar will be sweet and the other sour. What I am looking for is something that incorporates my company's logo along with fun purple, blue and white colors.

One of the most important features I want is a window in the middle. There must be a transparent window in the middle, so that when the customer gets the jar and they look at it, they can see the candy in the jar in the middle without noticing how full or empty the jar may be. This is all part of the customer experience and the window in the middle is a requirement. The type of window is up to the designer, as it can be any shape or design, height or width.

Avoid being too playful. Some playfulness is fine, but I want to go for a luxurious + slightly playful appearance to give it a higher more perceived value.

The dimensions for this label will be 5" in height and 11" in width.