brianpn got their new product label by running a design contest:
Bring "prettiness" to the CBD skincare industry!
Check out brianpn's Product label contest…
Cosmetics & Beauty
Description of the product
**NOTE: WE WOULD LIKE TO IMMEDIATELY COMMISSION THE WINNER OF THIS CONTEST TO DESIGN OUR PRODUCT BOX & GIFT BOX** . Ghardian is a CBD skincare startup focused on primarily on facial skincare targeted towards women. Currently other CBD brands are dull, muted and stereotypically "cannabis-like". We want to move away from that and bring the "pretty" to the CBD industry! . We also have a charitable component that we are very proud of. We donate a portion of our profits to children with congenital skin disorders and pediatric burn patients; as a result we affectionately call our customers "Ghardian Angels".
Description of the product target audience
Although our product is both gender compatible, we focus our marketing towards females in the US. Our target demographic is women ages 29-45 who are into spending and beautifying their skin. We want to introduce them to the amazingness of CBD!
We need a bottle label for one SKU. Immediately following this contest, we want to commission the winner to design our product tuck box & gift box. The design should be vibrant, lively and pop with color and contrast. Please see the attached pics and use them for reference. The pics should give you an idea of the vibrancy and pop we are looking for. Currently other CBD brands in the marketplace are dull, muted and stereotypically "cannabis-like". We want to move away from that and bring "prettiness" to the CBD industry. . Even though this contest is for the label, please consider how the label and product box will work together. The bottle label should be a little simpler compared to the product box. Label should be only a few colors so that we can make small in-house changes to color/copy to accommodate our other SKUs; eventually the box however will be more elaborate and in full color if the designer so chooses... however we are open to the designer's suggestions! . Because we call our customers "Ghardian Angels", please incorporate into the design a graphic of "wing(s)" in a clever and non-cheesy way. . We would also like to showcase the winning designer on our website and social if he/she desires to be. . COPY FOR BOTTLE LABEL - ghardian or Ghardian *name can run vertical if desired - Reborn Sleep Mask - Repair & Reset - CBD, Rooibos Extract - 50ml / 1.69 fl. oz. . We would like to receive unflattened master files (illustrator, photoshop...etc) so that we can make minor changes to copy to reflect the different SKU's we have.
What to avoid
Although not completely against it, please minimize the use of gradient fades. Of course we are open to the designers suggestions.
Bottle Label: 6" x 2" approx.
Every design category has flexible pricing for all budgets. Product label starts at $299.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
brianpn collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
- Target group: private customers - Gender: female - Age: 25+ years - Place of residence: Munich, Stuttgart, Frankfurt,
Socially conscious millennials (22-38 y/o) living Inner-city, social, active lifestyle. These people are aware of the en
Our target audience is women ranging mid to late 20’s to mid to late 30’s
Men ages 35-50, primarily in USA, Canada. The target market has above-average education and upper-middle income. Shared
Main customers are women 16-45
Consumer: Millennial moms looking for natural based (potentially organic) hand sanitizing solutions for both themselves