Great work from Luna, very accommodating and answering quickly to our requests. A pleasure to work with.
How Susanspitzley started their product label journey
Who are you known as?
Boulder Ridge Vineyard - label: Boulder Ridge
What industry do you think your business is most related to?
Food & Drink
Tell us a bit about who you are and the people you reach
We are a small vineyard inland from the coastal town of Cambria, California that organically grows cool climate Syrah and Pinot Noir to larger wineries. We currently have our own label that we would like to change.
What inspires you and how do you envision the design for your business?
Our current label was designed by an artist/friend, to reflect the
old "orange crate" designs of California agriculture in the 30s & 40s.
I felt it was a reflection of a more romantic, simpler time when vibrant colors and designs caught the eye of wholesale buyers and consumers. Unfortunately in the wine industry, it appears to reflect a "cheap" wine.
I am hoping find a cleaner, more elegant, sophisticated design.
The name Boulder Ridge comes from a geographic location above the vineyard. I realize it doesn't necessarily lend itself to an "edgy" design, but I am not opposed to a contemporary look. I am hoping to see a clean, sophisticated design to reflect our full bodied, complex wines!