samantha.stanway got their new product label by running a design contest:
Bold American wine label with the spirit of adventure!
Check out samantha.stanway's Product label contest…
Food & Drink
Custom Wine Co.
Description of the product
I need a label designed for an American red wine from Red Mountain, Washington State. The bottle is 750ml / standard wine bottle size. Named after the famous American Explorer, Captain William Clark of the Lewis and Clark expedition. Should be bold and stand out at retail. Price will be $10-$13 per bottle on shelf.
Description of the product target audience
25-35 years old, 60-40 m/f. This wine will be sold mainly in grocery channels, so has to stand out on shelf.
An exciting, bold and fun label featuring Captain Clark somehow. A design featuring a telescope, compass and/or map would be great. Old-timey heritage imagery is good too. As are military inspired motifs. Stars, stripes, guns, muskets... bring it on
What to avoid
Nothing feminine. Nothing delicate. Nothing that doesn't look AMERICAN.
Label must fit a standard 750ml wine bottle.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
samantha.stanway collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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