Lee at Intellibev got their new product label by running a design contest:
Beverage master brand label "Horale Agus Frescas"
Check out Lee at Intellibev's Product label contest…
Food & Drink
We produce aguas frescas beverage products for fountain dispensed machines.
What's your vision?
Look at our previous competitions to get a feel of our previous label designs. We want a new label which we will use to communicate our new brand which all flavors will be sold under. The new brand is "Horale Aguas Frescas" accent over the o. The design needs to fit a 2"x2" and 2"x2 & 7/8" label format, please allow 1/4" bleed. Horale is a play on the words Orale and Horchata. I think "Horale" could be at the top of the label with Aguas Frescas at the bottom with a space left in the middle for whatever flavor is being communicated. Alternatively "Horale Aguas Frescas" could also be at the top or the bottom together as long as there is space for the actual flavor to be inserted. There will be a number of flavors going into this new master format branding label namely Horchata, Melon, Mango, Water Melon/Cucumber and Jamaica. No doubt you will see that with such a small label we need to keep this simple. Our products are sold on a fountain machine with up to 20 other products (ie Coke, Pepsi etc) so we like our label to stand out. Colorful, clean, bright and uncomplicated is the goal. Perhaps using colors of the Mexican flag may be interesting. Any questions please ask and I will share the answers with all designers.
Once we have the master brand label designed and the competition is ended and paid for, I will want to work with the successful designer further on how to then incorporate the flavor into the main design. I will need jpeg and art files for printing ie .eps .ai .pds
$499 Silver package
Every design category has flexible pricing for all budgets. Product label starts at $299.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
Lee at Intellibev collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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