Lee at Intellibev got their new product label by running a design contest:
Beverage flavor label for "Strawberry Guava" "Agua Fresca"
Check out Lee at Intellibev's Product label contest…
Food & Drink
Marketing and distribution of fountain machine beverages, predominantly Aguas Frescas. Our target customers are Hispanic male and female C-Store shoppers in the 18 to 45 age range. The market is Southern California.
What's your vision?
We need a small label design that will go on a fountain machine with 23 other competing beverage flavors. The label needs to stand out from the crowd and clearly articulate the type of product (Agua Fresca) and flavor (Strawberry Guava). The dominant customer demographic is the 18-45 yr old Hispanic male. The winning design will need to fit 2 size templates. One is 2" x 2" square the other is 3" High x 2" wide. Both need a 1/8" bleed around the edge. Finished artwork is required in .ai (illustrator file format) .eps & .jpeg formats. The design should only include the wording above ie Strawberry Guava and Agua Fresca. There is a small amount of coconut in the beverage so this may feature in the design a little. Important ... The design must incorporate our Gecko logo which can be extracted from the art files attached. I want the Gecko only not the words "Blue gecko". This needs to be fairly small and in one corner ...big enough to see, small enough to not dominate
I have also attached 2 other labels, previous winners that are currently used as examples
Every design category has flexible pricing for all budgets. Product label starts at $299.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
Lee at Intellibev collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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