beerMe Candle Label Adjustments
beermecandles needed a new product label design and created a contest on 99designs.
A winner was selected from 41 designs submitted by 13 freelance designers.
One of the designers who made it happen
How beermecandles started their product label journey
Design inspiration
What colors do you want to see in your design?
Other color requirements
Our logos color is #ffbf00
What industry do you think your business is most related to?
Company name
beer Me
Existing website
beermecandles.com
Product name
beerMe Candle
Description of the product
beerMe candles are made using recycled beer bottles with 100% soy wax and our signature fragrances. Winner will get future work from us!
Description of the product target audience
People who enjoy drinking beer, entertaining friends, or spending time in their man cave enjoy using our product. Women are our largest customers but our candles end up being used by a lot of men. Our ideal customer is a 28 year old couple who is college educated and makes approx $70,000 / year.
Style attributes
Design needs
I am looking to revamp the look of my current label. I want you to keep everything as it currently is but play with the fonts, sizing and spacing of all of the elements. We will be adding a stamp to the label in the upper right. This is provided in the files so this means that the positioning of the logo may have to shift to the left.
Our fist candle line contains manly scents. For this line, I would like to eliminate the "Handmade in Wisconsin" on the top of the label and replace it with the stamp provided in the files in the upper right corner. This is where the resizing and re positioning of the different elements are important. The "manly" fragrances are as follows: Grass
Tobacco
Bacon
Leather
Whiskey
Cedar
Firewood
Coffee
Barbershop
The second line is Beer Scents. For this label template, I would like to keep the "Handmade in Wisconsin" where it is. We will be placing a red wax stamp in the upper right somewhere so this is important to note when deciding the positioning and sizing of all of the elements. The beer fragrances are as follows.
Vanilla Porter
Oatmeal Stout
IPA
Apple Ale
Honey Weiss
Rasberry Tart
Abbey Ale
Saison
It is important that all those fragrances look good on their respective labels regardless of how long they are. Ideally, the size of the font would not need to change for longer and shorter fragrances. If you think there are better looking fonts for our label please feel free to use them. You may need to adjust the size of the fonts, boxes and social media icons at the bottom. The size and the positioning of the fragrance and logo may need to be resized and re positioned as well depending on where the stamp is.
Our current fonts on the label are: Signpainter - House Script
Bakersvile- Regular
Grunge Face Regular
What to avoid
All ideas are welcome but please read the description as we will most likely choose a design that is very similar to our current one. Play with the fonts and proportions of everything with the end product in mind! Please do not hesitate to ask me questions if my description was not clear enough.
Package dimensions
The label is 2.44 inches tall by 3.23 inches wide
Attachments
Bronze package
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