HEALTHY.GROUP got their new product label by running a design contest:
A beautiful label for a caribbean Kombucha
Check out HEALTHY.GROUP's Product label contest…
Food & Drink
Description of the product
Our Kombucha is very tasty. His Caribbean touch makes it the best from where it's made : Martinique island in caribbean. his bubbles are very fine and his favors’s taste is exceptional. For 10 years 1 brand has dressed this kombucha with the unique recipe. As you can see from the files "Kombucha HD», « etiquettes2016", unlike the bottles, the design changed little and remained marked by the use of pictures of tea, fruits, spices and teas and especially characterized by the use of GoodDog cool font that is used to write the name Kombucha. In the beginning there was no product range because just only kombucha was manufactured, then the label was not been thought for other product. Today is “Bulle de vie” that dresses the different products manufactured and it is necessary to gather all in an easily identifiable range. This product range includes the following organic products : Kombucha (bottles) - Kombucha 0.75L ( Classic , Ligne, Rubis, cuvee du brasseur) - Kombucha 0.33L ( Classic , Ligne, Rubis, cuvee du brasseur) Kombucha vinegar (0.50L bottles) - Kombucha vinegar - Kombucha vinegar with roselle Grocery Product ( pouches ) - Cane sugar - Yerba maté - Tea - Infusions - roselle flowers beekeeping's products (jar) - Honey (jar) - Propolis (0.02L bottle) - Honey, pollen, propolis, royal jelly (jar) - Pollen ( pouches ) Syrups (0.75L) - Syrup with roselle flowers - Agave syrup with roselle flowers Juice (0.75L) and (0.33L) - Hibiscus - Turmeric All these products must be identifiable as organic products of the brand " Bulle de vie" And will have common design elements to accentuate the range effect, but each type of product must be declinable. The design must include a brand identity common to all the products in the range that the consumer must identify easily (not just the logo). And then each product can have his own style but all labels must have overall consistency (for example if the illustration is used it should be on all labels). These products are not intended to be FUN, some cure diseases, others limit some health risks : they all are benefit to health, and it is this point that must be put forward in the design ! Our companies, both production and distribution, are engaged in ecology. We favor fair-trade products, and try to do good for both men and our planet. We don’t use non-reusable packaging : our bottles and caps are reusable and customers give them back to us.
Description of the product target audience
Our target customers is women aged from 40 to 90 in 80% of cases, 15% are men aged from 50 to 80 and 5% are men and women of other ages . Customers have high purchasing power because they have to drink the products over a long period of time to be cured.
To recap, we want a Kombucha label and its protective tape (see " bande de garantie.pdf ") That will be designed to accommodate the other products listed above. (you should show us for one of each type of product, an example of design of the label in order for us to have an idea of the product range. The label that will be designed is the Rubis flavour, and that will be available in other flavors (Classic, Ligne, and cuvée du brasseur (this is a special seasonal series and must be recognizable from other (perhaps slightly different). You will find in «étiquettes2019.pdf” an idea of current design that you do not have to inspire necessarily. It was a temporary design that is used during the time of creation and printing of the design you will do for the whole product range. Size of the label: 155x110mm Nutritional analysis : Informations nutritionnelles moyennes pour 100ml Valeurs énergétiques : 26 kcal (109kJ) Matières grasse :<0.1g dont acides gras saturés : <0.1g Glucides 4.4g dont sucres : 4.4g Protéines : <0.1g Sel : 0g Ingrédients : Kombucha* (infusion de thé noir*, sucre de canne*(partiellement résorbé durant la fermentation), culture de kombucha*), infusion de fruits rouges*, arôme naturel de fraise*, arôme naturel de framboise*, arôme naturel de mûre*, arômes naturel de fruit des bois*, morceaux de framboise*, feuilles de fraisier*. *produit issu de l’agriculture biologique Barcode EAN13 : 3760283360525 Logos : place the logos « logo sans gluten.ai », « logo bio.ai », « logo reseau consigne.ai » Mentions to be on the label: Boisson fonctionnelle au thé A consommer de préférence avant la date indiquée sur la bouteille Boire très frais et après ouverture conserver au frais entre 4 et 6°c Bouteille consignée, réutilisable Fabriqué aux Antilles par : EMB 97212E Distribué par : HEALTHY DISTRIBUTION SAS : 577 Chemin l’allée, Habitation Charmine, 97212 SAINT-JOSEPH Service consommateur : email@example.com , Tel : 0696063040 Facebook, twitter, instagram : @bullesdevieant1, Capacity: 75cl Protective label : Size of the label: 25x75mm Mentions to be on the label: Produit artisanal d’exception Cette bande de protection vous garantit la première ouverture de cette bouteille.
What to avoid
Obviously we do not want design to label for a medicine, but something of healthy, feminine, not too fun but not too seriously either, something that makes you want to buy.
Size of the kombucha label: 155x110mm Size of the protective label: 25x75mm
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
HEALTHY.GROUP collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected 2 winners!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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