Be bold (so our customers don't have to) and create a winning label design for a hair growth supplement

United Holistic Health

The product being launched is called "Bio Capillus". Capillus means hair in Latin.

It is a cocktail of vitamin supplements to support the growth of hair, particularly for those who have thinning hair or experiencing hair loss. It is aimed towards women between the ages of 30-60.

Create the product label for Bio Capillus. We do not have a logo -- please use a text placeholder.

The use of the company name (United Holistic Health) can be placed somewhere to the "side" as it doesn't have to be prominent.

Pictures or images of hair is not necessary as part of the design but will leave it to the designer.

The tablets are packaged in a box. Given there are 6 sides to a box,

Front: logo placeholder (left to the designer's discretion)

Left side: "supplements facts" ingredients (we don't expect designers to do this)

Back: we are going to write information or a brief story so design around this and add fake words for us to change later.

Right side: what each pack contains (we don't expect designers to do this)
directions
warning
storage
caution

Top: just the logo placeholder (designer's discretion)

Bottom: barcode and expiry date (we don't expect designers to do this)

Values we wish to communicate.

For example, the scale for the first value would be 1) very feminine, 2) somewhat feminine, 3) neutral, 4) somewhat masculine or 5) very masculine

Values to communicate:

Feminine/Masculine 2
Young/Mature 4
Luxury/Economical 1
Modern/Classic 2
Playful/Serious 4
Loud/Quiet 4
Simple/Complex 3
Subtle/Obvious 2

As it is a high end product, we want to promote the value of having to pay a higher price for its premium ingredients. we don't want it looking too clinical.