fsbinetti needed a new product label design and created a contest on 99designs.
A winner was selected from 69 designs submitted by 10 freelance designers.
Balan
Balan Rum Family Selection
We are an Independent Bottler of Rum.
I select single casks of rum produced (mainly) in the Caribbean area then I bottle them using my own private label.
This is the third year we are doing this but I'm more than 10 YO in this kind of business and I'm pretty well know in the Italian rum lovers community.
Our Client Profile is: 30 - 45 years old; medium 2 high earning (our product on the shelf started from 75Euro x bottle (cheaper one); medium 2 high rum connoisseur
We would like to set up a multi-year project as follows:
every year we will choose a specific topic/theme to represent on the labels.
Over the years our bottles should become a kind of collection.
The topic/theme we have identified for 2018 is: climate change in the Caribbean area.
The graphic part of the labels will be 9 height x 10 width cm centered within the "finished" measurements of 13 height x 10 width cm labels.
The 4 cm difference in height will be divided as follows:
3 cm In the top of the label(s) will contains:
1) One row 1,5 cm for our logo and the words Balan Rum Family Selection
2) One row 1,5 cm for the barrel specificities (i.e. Jamaica 2007 - Monymusk)
1 cm In the label's bottom will be dedicated to legal information (white background and black writing) that is:
(justified on the left) 700ml
(centered and overlapped) Selected Cask Number xy
Not Chill Filtered
(justified on the right) Alc. kt% Vol.
The 2018's collection is composed by the following 3 casks:
Jamaica 2007 - Monymusk
700ml
Selected Cask Number xy - Not Chilled Filtered
Alc. 66% Vol
Demerara 2008 - Port Mourant
700ml
Selected Cask Number xy - Not Chilled Filtered
Alc. 61% Vol
Demerara 2003 - Diamond
700ml
Selected Cask Number xy - Not Chilled Filtered
Alc. 55% Vol
Sorry but I'm still waiting for final casks number confirmation; I should have in a couple of days.
NOTE
Please do not use images, references or representations of devastation and / or damage to things or people.
As specified above, the graphic part of the labels will be 9 height x 10 width cm centered within the "finished" measurements of 13 height x 10 width cm labels.